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AI and Strategic Communication

By Yang Cheng (Editor), Dejan Vercic (Editor)
Paperback
$50.95
By Yang Cheng (Editor), Dejan Vercic (Editor)
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Provides an essential guide to AI's impact on PR practices, ethics, and societal implications

As AI technologies continue to evolve, communication professionals must understand their profound effects on media relations, activism, and digital engagement. AI and Strategic Communication: Navigating the Future offers a comprehensive exploration of AI's role in reshaping public relations, bringing together contributions from leading scholars and practitioners from 9 countries across 5 continents...

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Social SciencesMedia & CommunicationsCommunications - General & Miscellaneous