AI-Driven Blue Ocean Strategies: Revolutionizing Marketing Dynamics, Enhancing Customer Experiences, and Catalysing Sustainable Business Growth

by Bhupinder Pal Singh Chahal (Editor), Sanjay Taneja (Editor), Amit Kohli (Editor), Jaspreet Kaur (Editor), Kapil Sharma (Editor)

Overview

In an era where traditional marketing techniques are losing their effectiveness, businesses must embrace innovative and forward-thinking strategies to maintain a competitive edge. AI-Driven Blue Ocean Strategies offers business managers, marketers, and entrepreneurs a detailed reference on how to leverage artificial intelligence to create and sustain new Blue Ocean strategies. By combining the power of Artificial Intelligence with the principles of Blue Ocean Strategy, this book provides actionable insights on uncovering new market opportunities, developing differentiated value propositions, and ensuring long-term business success.

With contributions from a diverse team of experts, this book presents a robust framework for applying AI in market research, consumer analysis, and trend forecasting. Through real-world case studies, readers will learn how leading companies are using AI-driven approaches to break free from saturated markets and establish new, uncontested market spaces. The authors provide an avenue for discussion of all aspects of how AI is transforming marketing and customer experience, from big data analysis and predictive analytics to content generation and real-time customer interactions.

Product Details

ISBN-13:	9781837088232
Publisher:	Emerald Publishing Limited
Publication date:	02/23/2026
Pages:	276
Product dimensions:	5.98(w) x 9.02(h) x (d)

About the Author

Bhupinder Pal Singh Chahal, Yorkville University, New Westminster, Canada.

Sanjay Taneja, Graphic Era Deemed to be University, India.

Amit Kohli, UniversityCanada West, Canada.

Jaspreet Kaur, Chandigarh University, India.

Kapil Sharma, Chitkara Business School, Chitkara University, Rajpura, Punjab, India.

Table of Contents

Chapter 1. An Empirical Investigation in Analyzing the Key Factors Influencing the Implementation of AI in Supply Chain Management for Enhancing Operational Efficiency; Reepu, Sanjay Taneja, and Bhupinder Pal Singh Chahal
Chapter 2. AI-Driven Blue Ocean Strategies in BRICS: Advancing SDG 9 through Disruptive Innovation, Infrastructure Empowerment, and Inclusive Industrial Growth; Garima Singhal, Shaveta Sharma, Monika Khanna, and Olubiyi Timilehin Olasoji
Chapter 3. Promoting Environmental Sustainability: A Study of Green Banking Practices in the Modern Era; Vibhav Pratap, Khem Chand, and Rajesh Tiwari
Chapter 4. Innovative Game Changer–Social Media Influencers Role in Sustainable Development; Payal Sharma, Syed Sajid Hussain, and Maushmi Chakraborty
Chapter 5. AI-Driven Blue Ocean Strategies for Sustainable Business Innovation towards SDG 9: Industry, Innovation, and Infrastructure; Rupa Khanna, Manish Gurung, and Amar Johri
Chapter 6. The Green Investment Mindset – Exploring the Influence of Financial Knowledge, Risk Tolerance, and Awareness Among Gen-Z; Nitin Kulshrestha, Prince Vohra, Jhalak Wadhwa, and Tushar Dudeja
Chapter 7. AI-Powered Blue Ocean Strategies for Sustainable Religious Tourism: A Case Study of Mandi District, Himachal Pradesh; Elif Hasret Kumcu, M Janakiram, and Swati Gupta
Chapter 8. AI-Driven Personalisation in Femtech Nutrition: Unlocking Blue Oceans in Women’s Health; Sabina Sehajpal, Pravesh Soti, Dinesh Chandra Pandey, and Satinderpal Singh
Chapter 9. Green Bonds as Instruments of Environmental Finance: A Strategic Approach to Sustainable Investment in Global Capital Markets; Parmod Kumar, Padam Bhushan, and Ercan Özen
Chapter 10. AI-Powered Blue Ocean Strategy: Creating Uncontested Market Spaces with Artificial Intelligence; Mohammad Kashif, Anuradha, and Shantharuby Buvanendra
Chapter 11. Strategic Innovation through Blue Ocean Dimensions: An Empirical Study among Higher Education Faculty; Chahat Sahani, Praveen Kumar, and Mohit Kukreti