Air Wars: The Global Combat Between Airbus and Boeing:

by Scott Hamilton

Overview

Air Wars: The Global Combat Between Airbus and Boeing examines the bare knuckle brawl between the two largest commercial aircraft companies in the world: Airbus and Boeing. Scott Hamilton, author and aviation journalist/analyst for over 40 years, pulls back the curtain on people, stories, product strategy, sales campaigns and behind-the-scenes wrangling that daylight 35 years of intense rivalry as each jockeyed to out-maneuver the other. Key personalities from Airbus, Boeing and the industry are interviewed, including John Leahy, Tom Enders, Kiran Rao, Christian Scherer, Ray Conner, Jim Albaugh, Scott Carson and Toby Bright. Find out how Airbus launched the A320neo and why the A380 failed. Learn why Boeing elected to re-engine the 737 rather than launch a new airplane program.

Hamilton has drawn upon his extensive records and relationships over those years, adding insights from recent interviews of the principal players to tell this detailed and riveting tale of one of the biggest business competitions ever told.

Royal Aeronautical Society
Named to the Top 10 List of Aerospace Books for Christmas Choices, 2021.

Puget Sound Business Journal
(Seattle area.) No. 1 on the Christmas list of aerospace books for 2021.

Dan Catchpole, Aviation Writer

Air Wars is a tour de force look behind the curtain of Boeing and Airbus' global competition and, in part, a biography of Airbus' head salesman, John Leahy, the man who forced Boeing's hand to re-engine the 737. Longtime aerospace analyst and journalist Scott Hamilton takes readers through the twists and turns of the decades long battle between the two companies.

Dan Reed, Aviation Writer

Using John Leahy's long and monumental career as a vehicle for telling readers about the 51-year battle between Airbus and Boeing is both an interesting and inspired choice by the author.

Product Details

ISBN-13:	9781737640523
Publisher:	12s Publishing
Publication date:	09/07/2021
Pages:	272
Product dimensions:	7.00(w) x 10.00(h) x 0.57(d)

About the Author

As founder and managing director of Leeham Company, Scott Hamilton has spent more than three decades in the commercial aviation industry. He was named Best Aerospace Journalist of the Year in 2009 in the Regional Airline Category and served on the Board of Directors for Pacific Northwest Aerospace Alliance (PNAA) from 2010 to 2013.

Before creating Leeham Company more than 20 years ago, Hamilton co-founded Linkraven Ltd. in 1989. Linkraven published the internationally distributed Commercial Aviation Report and Commercial Aviation Value Report; and organized conferences in Asia, Europe and the Americas under the Commercial Aviation Events banner. During the 10 years Hamilton and his partner owned and operated Linkraven, they produced 60 conferences, including the first aviation conference in Eastern Europe, the first in Moscow, and the first in China. Hamilton is a globally recognized expert in aerospace issues, focused on the major airframe and engine OEMs.