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About the Author
Jean-Louis Barsoux is a Research Professor at IMD and has published extensively in Harvard Business Review and MIT Sloan Management Review. He is also the author of several books on management, including the award-winning Set-Up-To-Fail Syndrome: How Good Managers Cause Great People To Fail.
Michael Wade is a Professor of Innovation and Strategy at IMD and holds the Cisco Chair in Digital Business Transformation. He is the Director of the Global Center for Digital Business Transformation. Michael has published nine books, more than thirty case studies, and appears frequently in the mainstream media.
Table of Contents
1 Discovering the DNA of Originality 9
2 Attention: See the World with Fresh Eyes 31
3 Levitation: Elevate Your Thinking 57
4 Imagination: Produce Out-of-This-World Ideas 81
5 Experimentation: Test Smarter to Learn Faster 113
6 Navigation: Maneuver to Soar … and to Avoid Being Shot Down 145
7 The ALIEN Model in Action 183
8 A Flexible Sequence 197
9 Digital: The Power to Bring Breakthrough Ideas to Life 213
10 Greet Your Inner ALIEN 235