Even Steve Jobs didn't know what he had on his hands when he announced the original iPhone as a combination of a mere "three revolutionary products"an iPod, a cell phone, and a keyboard-less handheld computer. Once Apple introduced the App Store and opened it up to outside developers, however, the iPhone became capable of serving a rapidly growing number of functionsnow more than 200,000 and counting.
But the iPhone has implications far beyond the phone or gadget market. In fact, it's opening the way to what Brian Chen calls the "always-on" future, where we are all constantly connected to a global Internet via flexible, incredibly capable gadgets that allow us to do anything, anytime, from anywhere. This has far-reaching implicationsboth positive and negativethroughout all areas of our lives, opening the door for incredible personal and societal advances while potentially sacrificing both privacy and creative freedom in the process.
Always On is the first book to look at the surprising and expansive significance of Apple's incredibly powerful vertical business model, and the future it portends.
|Edition description:||First Trade Paper Edition|
|Product dimensions:||5.50(w) x 8.20(h) x 0.70(d)|
About the Author
Former associate editor for Macworld magazine, Brian X. Chen currently writes for Wired.com, where his regular column on Apple is followed by millions of readers. He lives in San Francisco.
Table of Contents
Chapter 1 The Dream of the Perfect Thing 9
Chapter 2 A New Frontier 27
Chapter 3 The Always-On Society 43
Chapter 4 Skyscraper Businesses 65
Chapter 5 The Battle for Control 91
Chapter 6 Smarter or Dumber? 115
Chapter 7 For Better or Worse 133
Chapter 8 Disconnected 153
Chapter 9 iSpy: The End of Privacy 171
Chapter 10 Perfect Vision 191
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