An Introduction to Digital Media / Edition 1

by Tony Feldman

Overview

In this clear and highly accessible book, Tony Feldman provides an account of the evolution and application of digital media. Clarifying its underlying technologies, he identifies its immense commercial and human potential. Using as a starting point a simplification which considers new media in two distinct sectors; packaged 'off-line' media such as CD-ROMs; and the world of transmitted media which includes digital broadcasting and interactive online services, Feldman provides a comprehensive overview of the digital media landscape. Focusing on multimedia and the entertainment media he describes and analyses the spectacular rise of CD-based information and the equally revolutionary development of the Internet and online services. Set within a commercial context, readers can identify the potential to generate revenue and profit from the new media. An Introduction to Digital Media concludes with a strategic assessment of the implications of going digital for individuals, companies and corporations.

Product Details

ISBN-13:	9780415151085
Publisher:	Taylor & Francis
Publication date:	12/05/1996
Series:	Blueprint Series
Pages:	192
Product dimensions:	6.12(w) x 9.19(h) x (d)

About the Author

Tony Feldman, one of Europe’s leading digital media consultants, is a founding director of the highly respected media and convergence analysts Informed Sources International. A prolific writer, his recent books include Multimedia (1994) and Electronic Media Markets (1992, with Julian Dickens). He also edits the authoritative European newsletter Interactive Media International.

Table of Contents

1 WHAT DIGITAL REVOLUTION? Analogue and digital information, Speaking the language of computers, Commercialising electronic media What is interactivity? Designing and implementing interactivity, Capturing hearts and minds Do we need interactivity? 2 MULTIMEDIA 3 THE COMPACT DISC ARRIVES 4 MYTH AND REALITY ON THE SUPERHIGHWAY 5 ONLINE NETWORKS 6 WEB COMMERCE 7 WHAT DOES IT ALL MEAN?