Anti-Racist Leadership: How to Transform Corporate Culture in a Race-Conscious World

Anti-Racist Leadership: How to Transform Corporate Culture in a Race-Conscious World

Anti-Racist Leadership: How to Transform Corporate Culture in a Race-Conscious World

Anti-Racist Leadership: How to Transform Corporate Culture in a Race-Conscious World


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Building anti-racist companies by design creates great places to work for all.

Business leaders ready to take a bold stance to make the world better for employees, for consumers, and for the greater community: Read this book.

As leaders, you have the unique ability to reach thousands of employees and millions of consumers. It's time for you to build a truly diverse, equitable, and inclusive work environment and, by extension, a more just society.

This book provides a comprehensive plan for leaders who are ready to get serious about diversity, equity, and inclusion (DEI) and to create an anti-racist company culture.

As a Black man at the highest levels of corporate America for over thirty years, James D. White has built a deep understanding of how to operationalize and integrate DEI agendas. As CEO and Chairman of the global smoothie chain Jamba Juice, he led a remarkable turnaround to make the company a model of strong performance built on a foundation of a diverse, anti-racist culture. He also draws on the experiences of other leaders at the vanguard of DEI. White writes with his daughter, Krista White, who brings to this book the heart and sensibilities of a younger generation devoted to equity and inclusion and intent on justice.

Practical lessons and real-world examples of techniques used by seasoned experts will empower leaders who, at this urgent moment, are asking themselves what so many have asked James White: What can I do?

You can start by reading this book.

Product Details

ISBN-13: 9781647821975
Publisher: Harvard Business Review Press
Publication date: 03/22/2022
Pages: 240
Sales rank: 1,072,343
Product dimensions: 6.00(w) x 9.30(h) x 1.00(d)

About the Author

James D. White is a transformational leader with more than thirty years' experience as a CEO, operating executive, and board member in the consumer products, retail, and restaurant industries.

As Chair, President, and CEO of Jamba Juice (2008–2016), he transformed the company's DEI practices, resulting in a 500 percent increase in the company's market cap. He has held senior executive positions at Safeway, Gillette, and Nestlé Purina and served on more than fifteen public and private boards. White currently chairs the board of the Honest Company, which recently held its IPO, and is Executive Chair of the startup Air Protein. In 2020 he launched Culture Design Lab to coach, train, and lead CEOs, boards, Chief People Officers, and Chief Diversity Officers on putting his DEI playbook into practice.

White and his work are regularly featured in such media outlets as Harvard Business Review, The Mentor, Shark Tank, the Wall Street Journal, the San Francisco Chronicle, Savoy Magazine, and Black Enterprise.

You can find James D. White at

Table of Contents

Introduction: Why All Business Leaders Must Be Anti-Racist Leaders 1

1 Intentional Leadership Matters 7

2 CEO-Driven Change 35

3 How to Begin 63

4 Transforming the Culture by Design 95

5 Building Inclusive Leadership into the Company DNA 125

6 Building an Inclusive Ecosystem 147

7 Culture Is the Key That Unlocks the Future, and the Future Is Now 169

Appendix: Resources for Further Learning 195

Notes 203

Index 211

Acknowledgments 221

About the Authors 223

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