Any Insights Yet?: Connect the dots. Create new categories. Transform your business.

by Chris Kocek

Overview

Insights are like unicorns. They are mysterious and elusive. Powerful yet elegant. They are the quintessential a-ha moment that all businesses are after, and yet very few people can agree on what an insight is or how they got one. Any Insights Yet? demystifies the insight-building process in a way that can help any business leader or marketing practitioner get to higher ground. Packed with real-world examples from leading brands and award-winning campaigns, Any Insights Yet? provides a dynamic step-by-step process for connecting the dots between data, observations, and human truths, resulting in powerful insights that can breathe new life into your brand and give your business a long-term competitive advantage.

In this fast-paced, 2-hour read, you'll discover:

The key characteristics of a true, transformative insight

Proven techniques and provocative questions for building a better insight

Simple methods to stress-test your insight and turn it into an actionable idea

How to write and sell an insight so that it can inspire others and transform your brand

Product Details

ISBN-13:	9780989284936
Publisher:	Yellow Bird Press
Publication date:	09/19/2023
Pages:	178
Product dimensions:	5.06(w) x 7.81(h) x 0.38(d)

About the Author

CHRIS KOCEK is the founder & CEO of Gallant, a branding agency in Austin, TX dedicated to building brands for a better world. Prior to starting Gallant, Chris worked as a strategic planner at advertising agencies in NYC and Austin, developing nationally recognized campaigns for a number of Fortune 500 brands and highly respected nonprofits, including AARP, Lowe's Home Improvement, Hyatt Hotels, Ace Hardware, John Deere, and The Christopher and Dana Reeve Foundation. In addition to guest lecturing at colleges around the country, Chris is a public speaker whose talks on creativity and innovation have been featured at strategic symposiums as well as TEDx.