In this new edition, you will learn predictive modeling frameworks that can quantify customer lifetime values and estimate the return on your predictive modeling investments. This edition also includes methods to measure engagement and identify actionable populations for effective churn treatments. Additionally, a dedicated chapter on experimentation design has been added, covering steps to efficiently design, conduct, test, and measure the results of your models. All code examples have been updated to reflect the latest stable version of Spark.
You will:
• Gain an overview of end-to-end predictive model building
• Understand multiple variable selection techniques and their implementations
• Learn how to operationalize models
• Perform data science experiments and learn useful tips
In this new edition, you will learn predictive modeling frameworks that can quantify customer lifetime values and estimate the return on your predictive modeling investments. This edition also includes methods to measure engagement and identify actionable populations for effective churn treatments. Additionally, a dedicated chapter on experimentation design has been added, covering steps to efficiently design, conduct, test, and measure the results of your models. All code examples have been updated to reflect the latest stable version of Spark.
You will:
• Gain an overview of end-to-end predictive model building
• Understand multiple variable selection techniques and their implementations
• Learn how to operationalize models
• Perform data science experiments and learn useful tips

Applied Data Science Using PySpark: Learn the End-to-End Predictive Model-Building Cycle
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