The Art of Video Production / Edition 1

by Leonard C. Shyles

Overview

The Art of Video Production emphasizes the enduring principles and essential skills of the communication process and the new digital technologies that are necessary to create effective video content. Author Leonard C. Shyles uses a unique approach by explaining how things are done and why things are done rather than just that they are done—it is not about concepts versus skills, but about concepts and skills.

Product Details

ISBN-13:	9781412916752
Publisher:	SAGE Publications
Publication date:	02/09/2007
Edition description:	New Edition
Pages:	564
Product dimensions:	7.38(w) x 9.12(h) x (d)

About the Author

Leonard Shyles (Ph.D., Communication, Ohio State University) is Associate Professor of Communication at Villanova University. His publications include journal articles and book chapters dealing with the content and impact of televised political advertising in presidential campaigns. He is co-editor and co-author of The 1000 hour war: communication in the gulf (1994) for Greenwood Press, dealing with the use of telecommunications technologies to conduct the war in the Persian Gulf and to provide journalistic coverage of the conflict. Most recently, Shyles has published a comprehensive television production textbook, Video production handbook (1997) for Houghton Mifflin Company. Shyles’ current research focuses on understanding digital technology in the contexts of markets and policy.

Table of Contents

A Note to Students and Teachers
Preface
1: The Video Production Process
2: Video As Communication
3: How Television Works
4: Light and Lenses
5: Lighting Equipment and Design
6: Using the Camera
7: Understanding Sound and Microphones
8: Audio Processing and Aesthetics
9: Graphic and Set Design
10: Video Processing
11: Field Production
12: Editing: Aesthetics and Techniques
13: Writing and Script Formats
14: Producing and Directing
15: Performing

Editorial Reviews

"The Art of Video Production, by Leonard Shyles, is a very thorough presentation of the techniques of professional television production, including electronic news-gathering, electronic film production and multicamer outside broadcast work. "

Vincent O'Donnell

The Art of Video Production is a veritable compendium of practical advice, insights, and tips for aspiring videographers.  Deftly written, effectively organized... "

—WISCONSIN BOOKWATCH

James A. Cox

"As a classroom text it will offer a through grounding in the principles and skills of video production, and as a library reference it teaches not only how to make superior television programs, but how to juxtapose content and values and how to understand what makes for a superior production. "

Midwest Book Review