Premium Members Get 10% Off and Earn Rewards Find Out More
As I Was Thinking....: Observations and Thoughts on International Business and Trade
Political and international affairs directly impact every form of business and affect our daily lives to a significant degree. However, whether professionally active in international business and trade or not, we all are bombarded by a colossal volume of reports and articles. In spite of progress in transparency, it becomes increasingly burdensome to understand the consequences of a global market. As I Was Thinking . . . offers these short commentaries and editorials combined with insightful cartoons, to encourage comprehension of and thinking about the most important and relevant international business and trade topics today. A clearer understanding allows the reader to hone and better exercise political perspective, so that you know what to support, what to question, and what to contemplate further. "In addition to its scholarly insight and wisdom, Czinkota's book is fun to read, and loaded with anecdotes that reduce the theoretical to the practical so that every player-the manufacturer, exporter, and consumer-can glean real-life application. He's a first class professor who gets it." -From the Foreword by Congressman Donald Manzullo, (Fmr) Chair, House Small Business Committee and Subcommittee on Asia
1120966212
As I Was Thinking....: Observations and Thoughts on International Business and Trade
Political and international affairs directly impact every form of business and affect our daily lives to a significant degree. However, whether professionally active in international business and trade or not, we all are bombarded by a colossal volume of reports and articles. In spite of progress in transparency, it becomes increasingly burdensome to understand the consequences of a global market. As I Was Thinking . . . offers these short commentaries and editorials combined with insightful cartoons, to encourage comprehension of and thinking about the most important and relevant international business and trade topics today. A clearer understanding allows the reader to hone and better exercise political perspective, so that you know what to support, what to question, and what to contemplate further. "In addition to its scholarly insight and wisdom, Czinkota's book is fun to read, and loaded with anecdotes that reduce the theoretical to the practical so that every player-the manufacturer, exporter, and consumer-can glean real-life application. He's a first class professor who gets it." -From the Foreword by Congressman Donald Manzullo, (Fmr) Chair, House Small Business Committee and Subcommittee on Asia
34.95 In Stock
As I Was Thinking....: Observations and Thoughts on International Business and Trade

As I Was Thinking....: Observations and Thoughts on International Business and Trade

by Michael R. Czinkota
As I Was Thinking....: Observations and Thoughts on International Business and Trade

As I Was Thinking....: Observations and Thoughts on International Business and Trade

by Michael R. Czinkota

Overview

Political and international affairs directly impact every form of business and affect our daily lives to a significant degree. However, whether professionally active in international business and trade or not, we all are bombarded by a colossal volume of reports and articles. In spite of progress in transparency, it becomes increasingly burdensome to understand the consequences of a global market. As I Was Thinking . . . offers these short commentaries and editorials combined with insightful cartoons, to encourage comprehension of and thinking about the most important and relevant international business and trade topics today. A clearer understanding allows the reader to hone and better exercise political perspective, so that you know what to support, what to question, and what to contemplate further. "In addition to its scholarly insight and wisdom, Czinkota's book is fun to read, and loaded with anecdotes that reduce the theoretical to the practical so that every player-the manufacturer, exporter, and consumer-can glean real-life application. He's a first class professor who gets it." -From the Foreword by Congressman Donald Manzullo, (Fmr) Chair, House Small Business Committee and Subcommittee on Asia

Product Details

ISBN-13: 9781631571602
Publisher: Business Expert Press
Publication date: 12/19/2014
Pages: 100
Product dimensions: 6.00(w) x 9.00(h) x 0.40(d)

About the Author

Professor Michael R. Czinkota teaches international marketing and business at the McDonough School of Business at Georgetown University and the University of Kent in Canterbury. During leaves, he served the U.S. government as Deputy Assistant Secretary of Commerce, as head of the U.S. Delegation to the OECD Industry Com-mittee in Paris and as senior trade advisor for Export Controls. He received the Life-time Achievement Award in 2007. Throughout the past 35 years Czinkota was con-sistently listed in every international marketing and business ranking as a top 20 author, and as one of the three most published contributors to international busi-ness research in the world by the Journal of International Business Studies. He is a distinguished fellow of the Academy of Marketing Science and of the Chartered In-stitute of Marketing. The Universidad Ricardo Palma of Lima. Peru named its new International Marketing School after Czinkota.
From the B&N Reads Blog
Page 1 of

Customer Reviews