Bally - A History of Footwear in the Interwar Period
Carl Franz Bally founded a shoe factory in Switzerland in 1851. Within decades, the Bally name had achieved worldwide recognition for its high-quality footwear. The history of modern footwear can be traced through the lens of Bally's corporate evolution. This book brings together the results of research on such topics as the economic importance of fashion, Bally's fortunes in the US, the career of shoe design, the sourcing and use of materials, and the rise of strategic product display. The research focuses on the 1930s and 1940s: years of economic crisis and war, characterized by a wide diversity of designs and increasing variety in product range. Shortages also led to experiments with materials and technical innovations. Featuring numerous points of contact with adjacent fields of historical study, this publication marks a contribution to the history of fashion as the history of industrially manufactured products.
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Bally - A History of Footwear in the Interwar Period
Carl Franz Bally founded a shoe factory in Switzerland in 1851. Within decades, the Bally name had achieved worldwide recognition for its high-quality footwear. The history of modern footwear can be traced through the lens of Bally's corporate evolution. This book brings together the results of research on such topics as the economic importance of fashion, Bally's fortunes in the US, the career of shoe design, the sourcing and use of materials, and the rise of strategic product display. The research focuses on the 1930s and 1940s: years of economic crisis and war, characterized by a wide diversity of designs and increasing variety in product range. Shortages also led to experiments with materials and technical innovations. Featuring numerous points of contact with adjacent fields of historical study, this publication marks a contribution to the history of fashion as the history of industrially manufactured products.
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Bally - A History of Footwear in the Interwar Period

Bally - A History of Footwear in the Interwar Period

Bally - A History of Footwear in the Interwar Period

Bally - A History of Footwear in the Interwar Period

Overview

Carl Franz Bally founded a shoe factory in Switzerland in 1851. Within decades, the Bally name had achieved worldwide recognition for its high-quality footwear. The history of modern footwear can be traced through the lens of Bally's corporate evolution. This book brings together the results of research on such topics as the economic importance of fashion, Bally's fortunes in the US, the career of shoe design, the sourcing and use of materials, and the rise of strategic product display. The research focuses on the 1930s and 1940s: years of economic crisis and war, characterized by a wide diversity of designs and increasing variety in product range. Shortages also led to experiments with materials and technical innovations. Featuring numerous points of contact with adjacent fields of historical study, this publication marks a contribution to the history of fashion as the history of industrially manufactured products.

Product Details

ISBN-13: 9783837657388
Publication date: 03/27/2021
Series: Fashion Studies
Pages: 196
Product dimensions: 5.83(w) x 8.86(h) x (d)

About the Author

Anna-Brigitte Schlittler is an art historian and a lecturer at Zürcher Hochschule der Künste and F+F Schule für Kunst und Design. She has studied art history, history, and philosophy. Her research focuses on the history and theory of fashion.
Katharina Tietze is a professor of design at Zürcher Hochschule der Künste and head of the Trends & Identity programme. She studied fashion design at Hochschule der Künste Berlin. Her research focuses on fashion, everyday culture, and identity.

Table of Contents

Frontmatter 1
Contents 7
Introduction 9
Business Cycles in the Fashion-Shoe Industry and the Controversies Surrounding Footwear Fashion in Switzerland (1920-1940) 21
"Bally Shoes Are Trend-Setting Fashion Creations" 39
Schönenwerd—New York 61
Functional Shoes 77
Enter the Shoe 95
Real Gold? 127
Notes on Window Dressing as a New Means of Communication 143
"A Fairy-Tale Affair...!" 155
Contributors 179
Bibliography 181
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