"In Banking on Digital Growth, James Robert Lay makes the case for a fundamental shift in brand alignment for financial institutions. Calling out the fourth industrial revolution as a revolution in engagement and marketing, he shows that unless you have a digital blueprint for your brand you simply won't be able to scale, respond, and get out of the circle of chaos. He's bang on-read the book, build the blueprint, and maybe you'll survive."
-Brett King, bestselling author of Bank 4.0 and host of Breaking Banks radio show
"The banking industry is being disrupted by the changes brought about by modern digital technology. No place is this more evident than in financial marketing. In Banking on Digital Growth, James Robert Lay helps financial executives (marketers) navigate and take advantage of these changes with clarity and purpose."
-Jim Marous, co-publisher of The Financial Brand, owner and CEO of the Digital Banking Report
"Having spent half my life in FinTech and then years researching the relationship between banks, brands, technology, and the poor consumer through the perspective of my concept of 'Emotional Banking(TM)' there is little that I haven't seen debated on the topic, but James Robert's perspective is crisp and clear while tackling big topics banks need to focus on if they are to complete their digital journeys and stay in the financial services game."
-Duena Blomstrom, author, keynote speaker, co-founder, and CEO of PeopleNotTech and Emotional Banking
"Financial marketing continues to be in an ever-changing state of flux. Change is hard for anyone. But over the years I have watched James Robert freely share his digital marketing research and insight with thousands of bank and credit union marketers at multiple Financial Brand forums. He never holds anything back as I know his passion is to truly help empower financial brand marketing teams with practical and simplified strategies that generate leads. This is exactly what he does in Banking on Digital Growth." -Jeffry Pilcher, CEO and president, The Financial Brand
"Digital growth requires so much more than just a focus on technology. In Banking on Digital Growth, James Robert shares exactly how banks and credit unions can transform their marketing and sales by strategically planning, building, and optimizing a unified digital experience built around bringing people together for good. I know the insights he shares will help any financial brand searching for digital growth."
-Bryan Clagett, director of strategic initiatives at StrategyCorps
"Being digital requires financial brands to establish trust and create consumer value far more quickly and long before a consumer talks to someone...if they talk to anyone at all. The time frame to create value is shorter than ever! In Banking on Digital Growth, James Robert unlocks the secrets of how trust is built and value is created through digital marketing experiences that are centered around people." -Mark Sievewright, founder and CEO, Sievewright & Associates
