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Barbie in the Media: The Transmedia Presence of Mattel's Celebrity Doll

By Emily R. Aguiló-Pérez (Editor), Rebecca C. Hains (Editor)
eBook
$149.00
By Emily R. Aguiló-Pérez (Editor), Rebecca C. Hains (Editor)
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What is the significance of Barbie’s journey from toy aisles to screens? Barbie in the Media offers a groundbreaking exploration of Barbie as a transmedia phenomenon. In examining the brand’s multifaceted media presence, this volume’s chapters consider both Mattel’s corporate storytelling about and fans’ reinterpretations of the iconic doll. Collectively, they reveal that these mediated negotiations of Barbie reflect and contribute to broader discourses about gender and identity in evolving...

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