Basics Graphic Design 03: Idea Generation
Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.
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Basics Graphic Design 03: Idea Generation
Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.
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Basics Graphic Design 03: Idea Generation

Basics Graphic Design 03: Idea Generation

Basics Graphic Design 03: Idea Generation

Basics Graphic Design 03: Idea Generation

Overview

Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.

Product Details

ISBN-13: 9781350170223
Publisher: Bloomsbury Academic
Publication date: 02/27/2020
Series: Basics Graphic Design
Edition description: New Edition
Pages: 200
Product dimensions: 6.14(w) x 9.21(h) x 0.43(d)

About the Author

Neil Leonard is Associate Head of Department, Design Communication at the University of the West of England. He was formerly Programme Leader for Graphic Design at Plymouth College of Art, UK. He is the founder of Design Your Career and runs bespoke conferences and workshops for emerging designers about building their careers and businesses.



As a freelancer he has worked with a number of private clients and design agencies on projects that include branding, publishing, web design, and advertising.. As an educator, he has worked on employability initiatives that have involved working closely with industry to ensure students have a wide array of opportunities awaiting them upon graduation.

Table of Contents

Chapter 1: Basic principles
Getting started
Kick-starting the process
Working in a group
Studio interview
Exercise

Chapter 2: Creative thinking and idea generation
Strategies and methods
Exploring idea generation
Studio interview
Exercise

Chapter 3: Audience and context
Audience-specific techniques
Client and competition
Object, construction and materials
Studio interview
Exercise

Chapter 4: Practical idea generation
Working in the studio
Working in the environment
Studio interview
Exercise

Chapter 5: Developing and informing your ideas
Informing your ideas
Synthesis and development
Studio interview
Exercise

Chapter 6: Application
Presenting and communicating ideas
Applying idea generation
Studio interview
Exercise

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