Before Grant Cardone built five successful companies (and counting), became a multimillionaire, and wrote bestselling books... he was broke, jobless, and drug-addicted.
Grant had grown up with big dreams, but friends and family told him to be more reasonable and less demanding. If he played by the rules, they said, he could enjoy everyone else’s version of middle class success. But when he tried it their way, he hit rock bottom.
Then he tried the opposite approach. He said NO to the haters and naysayers and said YES to his burning, outrageous, animal obsession. He reclaimed his obsession with wanting to be a business rock star, a super salesman, a huge philanthropist. He wanted to live in a mansion and even own an airplane.
Obsession made all of his wildest dreams come true. And it can help you achieve massive success too. As Grant says, we're in the middle of an epidemic of average. The conventional wisdom is to seek balance and take it easy. But that has really just given us an excuse to be unexceptional.
If you want real success, you have to know how to harness your obsession to rocket to the top. This book will give you the inspiration and tools to break out of your cocoon of mediocrity and achieve your craziest dreams. Grant will teach you how to:
· Set crazy goals—and reach them, every single day.
· Feed the beast: when you value money and spend it on the right things, you get more of it.
· Shut down the doubters—and use your haters as fuel.
Whether you're a sales person, small business owner, or 9-to-5 working stiff, your path to happiness runs though your obsessions. It's a simple choice: be obsessed or be average.
|Publisher:||Penguin Publishing Group|
|Product dimensions:||6.10(w) x 9.20(h) x 1.00(d)|
About the Author
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Excerpted from "Be Obsessed or Be Average"
Copyright © 2016 Grant Cardone.
Excerpted by permission of Penguin Publishing Group.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
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Table of Contents
Chapter 1 Obsession Saved My Life-and It Will Save Yours 7
Chapter 2 Obsession Is Your Only Option 21
Chapter 3 What to be Obsessed With 39
Chapter 4 Feed the Beast 51
Chapter 5 Starve the Doubt 67
Chapter 6 Dominate to Win 93
Chapter 7 Stay Dangerous 111
Chapter 8 Obsessed with Sales 130
Chapter 9 Overpromise, Overdeliver 143
Chapter 10 Build an Obsessed Team 161
Chapter 11 Be a Control Freak 185
Chapter 12 Obsessed with Persistence 194
Chapter 13 Obsession Forever 205