Become the CEO of You, Inc.: A Pioneering Executive Shares Her Secrets for Career Success

by Susan Bulkeley Butler

Overview

How do you turn your dreams into reality? How do you make things happen for you, rather than let things happen to you? Don't be humble about who you are and what you are capable of. Stand tall and stand out. Be known. Be recognized as a leader, and most of all, know you are a leader," is Susan Bulkeley Butler's call to action for her readers to take responsibility for their lives. In this updated second edition of the best-selling Become the CEO of You, Inc., Susan has provided strategies for improving your life and new techniques for advancing your career. The book is focused around her "Make it Happen" model, which is based on three decades of experience working with Fortune 500 companies. The steps include: Develop a clear aspiration for You, Inc.; build your board of directors; develop your plan to make your aspiration happen; and navigate your day-to-day journey. The second edition is completely revised and includes new topics such as: The importance of executive coaching; developing your image in today's world; taking a long-term view of your life and career; new opportunities for balancing career and family; use of social networking techniques… the good, bad and ugly; and preparing for promotion.

Product Details

ISBN-13:	9781557536150
Publisher:	Purdue University Press
Publication date:	05/15/2012
Edition description:	Revised and Expanded Second Edition
Pages:	182
Product dimensions:	5.90(w) x 8.90(h) x 0.50(d)

About the Author

Susan Bulkeley Butler is CEO of The Susan Bulkeley Butler Institute for the Development of Women Leaders. Prior to founding the Institute, Susan established herself as an accomplished business leader who shaped her career at Accenture, the world's leading management consulting, technology services and outsourcing organization. She joined Arthur Andersen & Co. as its first professional female employee in 1965, and 14 years later, was named the first female partner of its consulting organization, Andersen Consulting, now known as Accenture. Before her retirement in 2002, Susan was the Managing Partner for Accenture's Office of the CEO for Chairman & CEO Joe W. Forehand. Susan served on Accenture's Executive Committee, the company's principal advisory and strategy-setting committee, and as President of the Accenture Foundation.

Table of Contents

Foreword xi

Preface xv

Part I Laying the Groundwork

Chapter 1 You Are the CEO of You, Inc. 3

Chapter 2 Create the Vision for You, Inc. 20

Chapter 3 Build Your Team 31

Chapter 4 Develop Your Plan 49

Part II Navigating the Journey

Chapter 5 The Process of Navigating 63

Chapter 6 The Marketability of You, Inc. 70

Chapter 7 Time: Use It or Lose It 91

Chapter 8 You Are the Connections You Weave 103

Chapter 9 Money Matters 116

Chapter 10 Share the Wealth 126

Chapter 11 The Legacy of You, Inc. 133

Epilogue 138

Acknowledgments 140

Index 142

About the Author 153

Editorial Reviews

"Not only does Ms. Butler's book provide a cogent framework to prepare for and then realize, it is chock full of practical insights drawn from the author's own prolific career and personal accomplishments… I wholeheartedly recommend making Susan a member of YOUR (You, Inc.) advisory board." —Mark Zupan, Dean of the Simon Graduate School of Business, University of Rochester

From the Publisher