Behind the Facade: How to Structure Company Operations for Sustainable Success

Behind the Facade: How to Structure Company Operations for Sustainable Success

by Alicia Butler Pierre


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Product Details

ISBN-13: 9781732739208
Publisher: Eagle Eye Publishing
Publication date: 10/15/2018
Pages: 316
Product dimensions: 6.00(w) x 9.00(h) x 0.75(d)

About the Author

ALICIA BUTLER PIERRE's career in operations be-gan over 20 years ago as a chemical engineer in several chemical plants and oil refineries where she first started applying principles of process en-gineering. She is the Founder and CEO of Equilib-ria, Inc. - the world's largest and most compre-hensive repository on business infrastructure for small businesses.

During the starup phase of her company, she first formulated the Kasennu methodology for her clients. She has since successfully applied this methodology in over 30 different industries and counting. Alicia has a B.S. in Chemical Engineering from Louisiana State University and an MBA from Tulane University. She is also a certified Lean Six Sigma Black Belt and has authored over 200 articles, case studies, videos and white papers in the areas of business infrastructure, process improvement and operational excellence. Combined, her content has received over a quarter of a million views on alone. Her ability to blend scientific, business and mathematical methodologies to solve complex operational problems enables her to bring a unique, tactical and realistic perspective to her clients, who have also included larger enterprises like The Coca-Cola Company, Lowe's and Shell Oil Company.

Alicia recently began hosting a podcast where in only two months it rose in popularity, gaining hundreds of downloads, plays and subscribers - all with minimal promotion. She lives in Georgia with her husband. Committed to doing the right things the right way, Alicia's mantra is "to leave it better than you found it."

Table of Contents

Acknowledgments i Introduction vii PART ONE: INTRODUCING THE METHODOLOGY 1 Emerald City 3 An analogy to a fabled city foretells that all that glitters isn’t gold as discovered when peeking behind the curtain of a fast-growing small business. A case is made for using the Kasennu methodology for business infrastructure as a way to match the tactical, operational back office to the strategic, marketing front office (façade). PART TWO: APPLYING THE METHODOLOGY 2 Identity Crisis 27 An appearance on a daytime talk show puts a non-profit on the map, but also exposes the founder’s weakness. What is interpreted as an impending coup d’etat threatens to undermine what she’s built. Implementing the Business Parts Analysis helps secure her future and reputation. 3 Child’s Play 55 A software company’s popularity is beginning to expand beyond its local market. You would never know the brains behind the operation is a teenager, that is, until he speaks publicly at a conference. The Business Design Blueprint is used to prove scalability to investors as well as his desire to show that this is more than a hobby. 4 The Princess vs. The Politician 90 Feuding siblings, equally smart and ambitious, are blind-sided when a malicious virus attacks their furniture store’s network. Desperate to save face, they leverage an Electronic Records Management system as a preemptive strike against future disasters and as a tool to see who is really fit to succeed their father as CEO. 5 The Levee and the Levy 126 Twin sisters receive unexpected but welcomed attention to their mental rehabilitation facility following a cataclysmic natural disaster. Patients aren’t the only individuals drawn to them; regulators are too. Taxes resulting from a failed audit forces them to develop a Paper Records Management system to avoid a shutdown. 6 Red Pill or Blue Pill? 158 Demand for a mortgage company’s promise of fast loan processing is skyrocketing thanks to their recurring role on a new reality TV show. Unfortunately, customers are suffering because of the trio of business partners’ conflicting objectives. Their Service Delivery Blueprint allows them to keep their promises and set priorities. 7 Veni, Vidi, Vici 184 Diversifying the client portfolio has proven to be a wise, and lucrative, move for an optimistic CEO. His company projects a “well-oiled machine” image and the contracts are pouring in. He wants to up the ante by taking his food distribution company public, but first he must battle some personal demons. The Work Space Logistics helps him tackle this head on. PART THREE: MAINTAINING THE METHODOLOGY 8 Emerald Tablet 223 All entrepreneurs convene at a workshop to learn how to identify and document their business processes into a Business Process Manual. They each receive a coveted Emerald Tablet containing a signpost that at first seems cryptic, but toward the end of the workshop, they realize its clarity in revealing the keys to maintaining their business infrastructure. 9 Sankofa 262 Building a business infrastructure is a dynamic, not static, endeavor. Moving forward and upward requires reflection on the past in order to maintain the methodology’s results and stay true to a company’s purpose, as evidenced by several examples of well-known companies. APPENDICES A Simplified Steps of the Kasennu Methodology 271 B 29 Processes Every Small Business Should Implement 273 C Standard Process Mapping Symbols 274 D Example Key Performance Indicators for Small Businesses 275 E 10 Factors to Consider When Outsourcing Process Design, Documentation and Optimization Work 276 Notes 279 Index 285 About the Author 291

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