Berky's Marketing English: : A Quaint Compendium of Meaning for the Modern Marketer

Berky's Marketing English, a reference book at heart, provides meaning rather than meanings.

The first entry written was "Impressions," and defined as "a metric that never determines if a unit of advertising made an impression on someone." This is not how marketing guides are written, so more entries came. "Betty White" and "La Croix" soon joined "influencer marketing" and "virtual reality." Even with 115 entries here, there is much more to write.

For much of author David Berkowitz's career, ...