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Best Practices for Graphic Designers, Packaging, takes you through the entire packaging process from strategy and concept development, through choosing the right materials, naming systems, studying the competition, surveying the shelf landscape and more. Gain strategic insights on all aspects of package design. From starting with a blank slate all the way up to a finished product, this informative guide to all-things-packaging covers the steps of implementation of packaging design, utilizing a variety of case studies and examples, including practical real-world information about client and vendor interaction.
With more than a decade of package design under their belts, Grip has worked with clients big and small to help them with their branding and packaging needs and increasing their bottom line. They bring their real world experience straight to you in this must-have reference.
About the Author
Grip Design is a marketing and design firm dedicated to high-value corporate communication for professional services and luxury brands. They have been recognized by the Society of Typographic Arts, Print, The CEBA Awards, Type Directors Club, How Magazine, Step Inside Design, and have been featured in many design annuals.