ISBN-10:
0132139472
ISBN-13:
9780132139472
Pub. Date:
08/28/2009
Publisher:
Prentice Hall
Better Business, Student Value Edition

Better Business, Student Value Edition

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Product Details

ISBN-13: 9780132139472
Publisher: Prentice Hall
Publication date: 08/28/2009
Pages: 576
Product dimensions: 8.40(w) x 10.90(h) x 0.70(d)

Table of Contents

PART I. LOOKING AT THE BUSINESS ENVIRONMENT.
1. Business Basics
2. Economics and Banking
3. Ethics in Business
4. Business in a Global Economy
Mini Chapter 1. Business Law

PART II. STARTING AND STRUCTURING A BUSINESS
5. Small Business and the Entrepreneur
6. Forms of Business Ownership
Mini Chapter 2. Constructing an Effective Business Plan

PART III. MANAGING A BUSINESS AND EMPLOYEES
7. Business Management and Organization
8. Motivation, Leadership, and Teamwork
9. Human Resource Management
10. Online Business and Technology
11. Production, Operations, and the Supply Chain
Mini Chapter 3. Business Communications

PART III. PRINCIPLES OF MARKETING
12. Marketing and Consumer Behavior
13.Product Development and Pricing Strategies
14. Promotion and Distribution
Mini Chapter 4. Finding a Job

PART IV. PRINCIPLES OF FINANCE
15. Financing and Tracking Business Operations
16. Investment Opportunities in the Securities Market
Mini Chapter 5. Personal Finance

Appendix
Reference Notes
Glindex
Answer Key

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