Named one of "The 10 Best Business Books of 2021" by Forbes
"This book lives up to the promise of its title by distilling strategy into a beautifully simple premise…" — strategy+business
Advance Praise for Better, Simpler Strategy:
"In our fast-evolving and complex world, it's crucial to mobilize our teams with a clear and compelling strategy. In this enlightening and practical book, Oberholzer-Gee leads you to design a simple strategy statement and helps you understand how to maximize the gap between willingness-to-pay and willingness-to-sell." — Florent Menegaux, CEO, Michelin
"Simplicity is a virtue, and Better, Simpler Strategy cuts through the jargon of business to provide an invaluable first-principles strategic guide. Illustrated by a wealth of in-depth examples, this book puts forward a new value-based framework for coming up with breakthrough strategies." — Adam Brandenburger, J.P. Valles Professor, NYU Stern School of Business; coauthor, Co-opetition
"The value stick is an incredible tool based on Oberholzer-Gee's twenty years of research and practice in the field of strategy. It reveals the essence of strategic issues in a simple and intuitive manner, making formerly complex and difficult strategic decisions easy and effective." — Liu Xiaoyan, CEO, E Fund Management, China’s largest fund manager
"Strategy is an art and a science, and often a mystery. Better, Simpler Strategy demystifies value creation, making strategy accessible and exceptional performance achievable to all levels of leaders." — Aman Bhutani, CEO, GoDaddy
"Oberholzer-Gee expertly distills the complex topic of strategy down to the simplicity of the value stick, using hard data and real-life examples that bring the pitfalls and opportunities of a bad or good strategy to life. This book will change the way you think about strategy and competition." — Helen Riley, CFO, Google X
