Table of Contents
Preface ix
Acknowledgments xviii
Part I The Misinformation Market 1
1 Informational Litter 3
Fountains of Misinformation 5
The Catalyst of Electronic Media 13
Cheap and Easy 19
2 It's the Economy, Stupid: The Supply Side of the Misinformation Market 24
Follow the Money 25
A Pyramid of Strategies 32
3 Ignorance is Bliss: The Demand Side of the Misinformation Market 40
What You Really, Really Want 40
How Consumer Preferences Shape the News 49
Part II Why We Fall for Misinformation 59
4 Big and Little Questions 61
The Distinction 61
Prehistoric Minds 65
How Big Questions Can Get Us into Trouble 69
5 Intellectual Blind Spots 80
Hard- Wired for Success (But Only with Some Things) 80
The Citizens of Lake Wobegon: Errors of Bias 85
Rolling the Dice: Errors oj Quality 93
Part III How We Can Do Better 103
6 Building a Bridge 105
How the Academy Learned to Tackle Big Questions 105
Sorting the Signal from the Noise: Can We Trust Our Bridges? 109
Which News Is Fake? 114
7 Trusting Others 125
When Trust Goes Wrong 126
What Makes an Expert? 135
Knowing Who to Trust 140
8 Finding the Truth 148
Giving Up on Truth 148
Intellectual Virtues 153
The Rules of Engagement 156
9 Cleaning Up 164
Why Bother? 164
What Individuals Can Do 166
What Society Can Do 172
Notes 183
Annotated Bibliography 198
Works Cited 203
Index 222