Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilize it effectively. This book fills the knowledge gap by showing how major companies are using big data every day.



From technology, media, and retail to sport teams, government agencies, and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety, and so much more. Organized for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved, and the processes put in place to make it practical, as well as the technical details, challenges, and lessons learned from each unique scenario.



¿ Learn how predictive analytics helps Amazon, Target, John Deere, and Apple understand their customers



¿ Discover how big data is behind the success of Walmart, LinkedIn, Microsoft, and more



¿ Learn how big data is changing medicine, law enforcement, hospitality, fashion, science, and banking
1123199751
Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilize it effectively. This book fills the knowledge gap by showing how major companies are using big data every day.



From technology, media, and retail to sport teams, government agencies, and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety, and so much more. Organized for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved, and the processes put in place to make it practical, as well as the technical details, challenges, and lessons learned from each unique scenario.



¿ Learn how predictive analytics helps Amazon, Target, John Deere, and Apple understand their customers



¿ Discover how big data is behind the success of Walmart, LinkedIn, Microsoft, and more



¿ Learn how big data is changing medicine, law enforcement, hospitality, fashion, science, and banking
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Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results

Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results

by Bernard Marr

Narrated by Lyle Blaker

Unabridged — 7 hours, 1 minutes

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Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
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Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results

Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results

by Bernard Marr

Narrated by Lyle Blaker

Unabridged — 7 hours, 1 minutes

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Overview

Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilize it effectively. This book fills the knowledge gap by showing how major companies are using big data every day.



From technology, media, and retail to sport teams, government agencies, and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety, and so much more. Organized for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved, and the processes put in place to make it practical, as well as the technical details, challenges, and lessons learned from each unique scenario.



¿ Learn how predictive analytics helps Amazon, Target, John Deere, and Apple understand their customers



¿ Discover how big data is behind the success of Walmart, LinkedIn, Microsoft, and more



¿ Learn how big data is changing medicine, law enforcement, hospitality, fashion, science, and banking

Editorial Reviews

From the Publisher

"Another excellent text from Marr." (BCS, August 2016)

"Warmly recommended." (The Marketing Society, July 2016)

"This book is a brilliant introduction to the concept of big data, perfect for anybody who would like to know what it's all about and how this can be of benefit." (Institute of Management Services Journal, June 2016)

"It is refreshing to read a book whose author simply puts the big data hype into practice. Ultimately, it offers a comprehensive narrative of why and how data is transforming the way businesses operate." (Marginalia on Engagement, April 2016)

Product Details

BN ID: 2940191960203
Publisher: Ascent Audio
Publication date: 08/27/2024
Edition description: Unabridged

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