Billion Dollar Napkin: Proven Pathways to Commercialise your Intellectual Property

by Daniel J O'Connor

Overview

This book is written for the amateur inventor who understands that the idea he or she has right now could be valuable or worthless, but unless they get a better understanding of the process of commercialisation they might never be able to tell the difference. Sure, we can rely on others, such as Patent Attorneys and Accountants to give us an independent opinion, but in most cases, their opinions may be skewed towards them being able to bill fees for helping you. This book is a guide to turn your scratchings into something of significant value in months instead of years - to create that billion dollar napkin.

Product Details

ISBN-13:	9780646952581
Publisher:	Xenex
Publication date:	02/12/2016
Series:	First Edition , #1
Edition description:	First Hard Cover ed.
Pages:	272
Product dimensions:	6.00(w) x 9.00(h) x 0.88(d)

Table of Contents

Chapter 1 - Myths Models & Rules 2
Understanding the Rules 2
Get Realistic 2
Build the Business Model First 3
Project Focus 3
Rule of Costs 3
Spin-Out 4
Spin-In 5
Prove the Concept 6
How to ask for more and get it 8
Stages and Phases 9
Chapter 2 - The Six Roadblocks 18
Structure & Ownership 18
Proof of Concept 21
Funding 22
Focus 25
Distribution & Scale-up 25
Exit Options 26
Chapter 3 - The Seven Deal-Killers 28
No Compelling Pitch 28
Wrong Funding and Structure model 29
Too Many Concurrent Projects 30
Undefined Areas of Expertise 30
Complex Remuneration and Ownership 31
Distractions 31
Not Enough Funding 31
Chapter 4 - The Funding Search 33
Funding Increments 37
One Verses Many 37
Financial Offsets (in lieu of funds) 38
The Cornerstone Investor Model 38
Understanding other Transaction Currencies 39
Understanding Risk 39

Chapter 5 - Preparing the Funding Application 42
The Project 43
The Team 44
The Market 45
The Industry 46
The Exit 47
Chapter 6 - Getting Traction 49
The Business Model 49
Ownership Structure 50
Focus on the Cash 52
Setting the Plan 54
The Action Plan 55
Measurement 57
Project Status Review 57
Commercialisation Point 57
Traps to Be Aware Of 58
Valuation 59
Chapter 7 - Value from Licensing 61
Managing Risk 62
Proof of Concept 63
Royalty Rates 64
Licensing Performance 64
Timing 65
Savings and Shortcuts 65
Revoking Licenses 66
Future Products 66
Chapter 8 - Crowdfunding 67
Why Crowdfunding? 67
Do Your Research 67
Planning the event 69
After the Campaign 72
Chapter 9 - Scaling Up 75
Target Market Focus 75
Your Competition 76
Path to Cash Flow 76
Forming Strategic Alliance Partnerships 77
Scaling Your Networking 82
Parallel and Gray Marketing 83
Giant Client Syndrome 83
Scaling up 86
Chapter 10 - The Value Realisation Point 91
Profile of IP buyers 92
For Trade Sale 93
For Joint Ventures 94
For Listing 95
Aggregation 96
Licensing 96
The Dash for Cash 96
Chapter 11 - Owning the Process 99
The Cornerstone Investor 99
Becoming the IP Magnet 100
Aggregation 102
IP Selection 103
From Magnet to Magnate - Spinning Out IP 106
Aggregating for an Exit 106
Chapter 12 - Value from Expertise 109
My Story 109
The Monetized Membership Model 110
The Ascension Model 112
Lead Generation 114
Appendix A - a Pre-Venture Capital Checklist 117
Your pitch deck 117
Cash 118
The Company 119
The Market 119
The Team 119
The Operations 119
The Finances 120
Their Internal Questions 120
Summary 120
Appendix B - Network Pre-Meeting Checklist Form 122

Editorial Reviews

"This is the most insightful, impacting & important book you will ever read, for building value from your patents. It is a blueprint for success for every inventor and is full of ideas, wisdom and strategies that can change your thinking forever."
Rajen Manicka PhD
BioScientist and multiple patent-holder
CEO of Galen BioMedical USA and Holista Colltech Limited.

"Billion Dollar Napkin is for the entrepreneur who isn't flirting around the edges trying to grow a business with simply a hope and a dream. This is a serious, nuts and bolts blueprint to building AT LEAST a million dollar business - if you fail miserably and have to settle for a lower sum.
The bit that makes this read fascinating and worth your weight in gold is that it's all from experience in Daniel's track record of building 7, 8, and 9 figure companies all over the planet that had once started out as scribbled nonsense. This guy has the freakish ability to take a simple concept and engineer it to the point of getting it to IPO level and I can't recommend this read with any more urgency for anyone serious about building a real business from a solid idea.
Buy it, study it, and put it into action play by play and you'll find success in your venture."
Josh Smith
Advertising Entrepreneur
Sanford & Smith - San Francisco, USA.

"Done with a clear understanding of the real world, answering the questions that you have when you try to convert your idea to a business. This book is useful, clear and focused to solve key problems you won't see coming. I found this an excellent tool that will keep the process moving.
Daniel's worldwide expertise, advising hundreds of corporations and successful entrepreneurs, provides a clear understanding of the business rules, making the complicated simple and makes this a must-have for your learning library. This is the road map to value and will help every Entrepreneur to present their projects how the capital providers need to see them."
Jose Escudero Roldán
Managing Partner
BMI Capital Partners - Spain

"Billion Dollar Napkin" takes the often mystifying intellectual property establishment and monetization process and packages it up for layman or expert consumption alike. Daniel O'Connor populates the clear Step 1-Step 2-Step 3 format with perfectly clarifying (and entertaining) anecdotes that lay it all out. If you have IP to exploit, or think you might, this book will certainly save you some time and money".
Eric Illowsky
Chief Operating Officer
Inter-American Management LLC

"We often hear words like disruptive innovation, game changer, and entrepreneurship at University or in the media. What we don't learn is the real process in making intellectual property a reality. "Billion Dollar Napkin" demystifies the process of what it takes to make an idea into a business. Anyone reading this book even if they don't have an idea can learn what role they can play in the innovation process. This book should be given to every University student."
Chris Shulha
Doney Leahy Private Assets

From the Publisher