Blank Space: A Cultural History of the Twenty-First Century
An NPR Most Anticipated Book of Fall 2025

A revealing exploration of a quarter century of cultural stagnation, examining the commercial and technological forces that have come to dominate contemporary culture-from music and fashion to art, film, TV, and beyond


Over the past twenty-five years, pop culture has suffered from a perplexing lack of reinvention. We've entered a cultural “blank space”-an era when reboots, rehashes, and fads flourish, while bold artistic experimentation struggles to gain recognition. Why is risk no longer rewarded, and how did playing it safe become the formula for success? Acclaimed cultural historian W. David Marx sets out to uncover the answers.

In this ambitious cultural history, Marx guides us through the blur of the twenty-first century so far, from the Obama era to the rise of K-pop, from Paris Hilton to the Marvel cinematic universe, from Beyoncé and Taylor Swift to . . . Beyoncé and Taylor Swift, whose enduring influence highlights both their adaptability and the broader shifts in pop culture. Combining sociological, economic, and political insights with a deep dive into art, street culture, fashion, and technology, Blank Space dissects the rise of profit-driven, formulaic trends and the shifting cultural norms that often prioritize going viral over innovation. He reveals how backlash against indie snobbery and nineties counterculture gave rise to a “counter-counterculture”-one marked by antiliberal sentiment, the celebration of business heroes, and the increasing influence of industry plants and the elite class. In a world of crypto bros, nepo babies, and AI-driven art, Marx offers readers a much-needed dose of clarity and context.

Vibrantly narrated and sharply argued, Blank Space is an essential guide for anyone looking to understand the chaos of the twenty-first century, the trends, tastemakers, and icons who shaped it, and how we might push our culture forward over the next quarter century-through renewed emphasis on creativity, community, and the values that transcend mere profit.
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Blank Space: A Cultural History of the Twenty-First Century
An NPR Most Anticipated Book of Fall 2025

A revealing exploration of a quarter century of cultural stagnation, examining the commercial and technological forces that have come to dominate contemporary culture-from music and fashion to art, film, TV, and beyond


Over the past twenty-five years, pop culture has suffered from a perplexing lack of reinvention. We've entered a cultural “blank space”-an era when reboots, rehashes, and fads flourish, while bold artistic experimentation struggles to gain recognition. Why is risk no longer rewarded, and how did playing it safe become the formula for success? Acclaimed cultural historian W. David Marx sets out to uncover the answers.

In this ambitious cultural history, Marx guides us through the blur of the twenty-first century so far, from the Obama era to the rise of K-pop, from Paris Hilton to the Marvel cinematic universe, from Beyoncé and Taylor Swift to . . . Beyoncé and Taylor Swift, whose enduring influence highlights both their adaptability and the broader shifts in pop culture. Combining sociological, economic, and political insights with a deep dive into art, street culture, fashion, and technology, Blank Space dissects the rise of profit-driven, formulaic trends and the shifting cultural norms that often prioritize going viral over innovation. He reveals how backlash against indie snobbery and nineties counterculture gave rise to a “counter-counterculture”-one marked by antiliberal sentiment, the celebration of business heroes, and the increasing influence of industry plants and the elite class. In a world of crypto bros, nepo babies, and AI-driven art, Marx offers readers a much-needed dose of clarity and context.

Vibrantly narrated and sharply argued, Blank Space is an essential guide for anyone looking to understand the chaos of the twenty-first century, the trends, tastemakers, and icons who shaped it, and how we might push our culture forward over the next quarter century-through renewed emphasis on creativity, community, and the values that transcend mere profit.
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Blank Space: A Cultural History of the Twenty-First Century

Blank Space: A Cultural History of the Twenty-First Century

by W. David Marx

Narrated by Frits Zernike

Unabridged

Blank Space: A Cultural History of the Twenty-First Century

Blank Space: A Cultural History of the Twenty-First Century

by W. David Marx

Narrated by Frits Zernike

Unabridged

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Overview

An NPR Most Anticipated Book of Fall 2025

A revealing exploration of a quarter century of cultural stagnation, examining the commercial and technological forces that have come to dominate contemporary culture-from music and fashion to art, film, TV, and beyond


Over the past twenty-five years, pop culture has suffered from a perplexing lack of reinvention. We've entered a cultural “blank space”-an era when reboots, rehashes, and fads flourish, while bold artistic experimentation struggles to gain recognition. Why is risk no longer rewarded, and how did playing it safe become the formula for success? Acclaimed cultural historian W. David Marx sets out to uncover the answers.

In this ambitious cultural history, Marx guides us through the blur of the twenty-first century so far, from the Obama era to the rise of K-pop, from Paris Hilton to the Marvel cinematic universe, from Beyoncé and Taylor Swift to . . . Beyoncé and Taylor Swift, whose enduring influence highlights both their adaptability and the broader shifts in pop culture. Combining sociological, economic, and political insights with a deep dive into art, street culture, fashion, and technology, Blank Space dissects the rise of profit-driven, formulaic trends and the shifting cultural norms that often prioritize going viral over innovation. He reveals how backlash against indie snobbery and nineties counterculture gave rise to a “counter-counterculture”-one marked by antiliberal sentiment, the celebration of business heroes, and the increasing influence of industry plants and the elite class. In a world of crypto bros, nepo babies, and AI-driven art, Marx offers readers a much-needed dose of clarity and context.

Vibrantly narrated and sharply argued, Blank Space is an essential guide for anyone looking to understand the chaos of the twenty-first century, the trends, tastemakers, and icons who shaped it, and how we might push our culture forward over the next quarter century-through renewed emphasis on creativity, community, and the values that transcend mere profit.

Editorial Reviews

From the Publisher

A fascinating, astute, lively examination of the decline of groundbreaking creative ambition and innovation in our ultra-postmodern digital era. Happily, W. David Marx isn’t some nostalgic old fogey—he came of age at the turn of this century and yearns for an old-school commitment by creators to attempt the genuinely, excitingly new.”
—Kurt Andersen, author of Fantasyland: How America Went Haywire

“Reading Blank Space was the first time this century made any sense to me.”
—B. J. Novak, #1 New York Times bestselling author

“[Marx] traces unlikely connections between the dominant trends of the past quarter-century. In the process, he refreshes our understanding of familiar cultural landmarks, even as he shows that they were stale all along.”
The Washington Post

“The first quarter of the twenty-first century had a paradoxical feeling—so much happened and yet nothing happened at all. A triumph of forensic research and pattern recognition, Blank Space cuts through the bustle and the babble to make a senseless time make sense. W. David Marx diagnoses the malaise and even proposes a course of treatment. This is a book that’s fun to agree with and even more fun to argue with.”
—Simon Reynolds, author of Retromania: Pop Culture’s Addiction to Its Own Past

“Only Marx, a late Gen Xer with the dogged work ethic of an early Millennial, could so exhaustively document the evaporation of the counterculture and the fragmentation of the monoculture that took place over the past twenty-five years. An engrossing must-read for anyone who wonders not why pop culture died but how.”
—Lauren Sherman, coauthor of Selling Sexy: Victoria’s Secret and the Unraveling of an American Icon

“W. David Marx’s Blank Space offers the most incisive, in-depth, and indeed revelatory account yet of why our culture has turned its back on creative risk and innovation. For anyone who's been alive these past twenty-five years, Marx's cultural history is a nostalgic trip, a barrage of blasts from the recent past, revisited with fresh eyes. But it also cuts through the noise—no small feat amid the glut of the internet age—tracing the origins of our current cultural and political moment with remarkable acuity.”
—Natasha Degen, author of Merchants of Style: Art and Fashion After Warhol

“[Marx] draws on a commendable wealth of examples from disparate realms of culture—from the dominance of Japanese streetwear to Nazified internet memes and the “child influencer” the Rizzler—to ably explain what many citizens of the modern world, especially Americans, have long colloquially felt: that our current culture has grown stagnant. A wide-ranging, persuasive, readable treatise on a crucial component of modern life.”
— ‎Kirkus Reviews, starred review

Kirkus Reviews

★ 2025-07-16
We’re a quarter of the way through the 21st century. What do we have to show for it?

How is it possible that our modern society produces so much content and yet so little true cultural innovation? In the 21st century, “the most radical forms of cultural invention have become scarce,” says culture writer Marx. Neoliberalism tamps down creative innovation by “elevating extreme profit-seeking as the highest human goal.” The theory of “poptimism” posits that popular culture should be “appreciated as a complex manufactured product” rather than derided as kitsch; once poptimism took hold, artists who openly pursued mass-market success were lauded rather than accused of “selling out.” The film industry began to rely more heavily on existing IP and nostalgia for low-risk, financially rewarding projects; as Marx says, “Retromania depends on older works feeling more valuable than contemporary ones.” Web 2.0, with its user-generated content and revenue-sharing models that allowed direct monetization, has created a class of well-compensated and highly visible influencers, but this development has not amounted to a “true revolution [involving] a reversal of status” because these individuals “had little influence on mainstream cultural standards.” Pioneering niche movements have been unseated by “the omnivore monoculture,” in which the blending of all tastes and styles is welcomed, even encouraged, as long as the result is maximally commercially successful. (Country music was once seen as a stubborn holdout of monoculture, but then came Lil Nas X.) Now that inclusive liberal politics have largely become normalized, extreme radical conservatives (“a group with no meaningful concern for artistic innovation”) have emerged as the transgressives of the new century; while mainstream culture did not embrace them, the internet has allowed their ideas to flourish unabated, with profound consequences. Marx has written a worthy follow-up to his 2022 book,Status and Culture. He draws on a commendable wealth of examples from disparate realms of culture—from the dominance of Japanese streetwear to Nazified internet memes and the “child influencer” the Rizzler—to ably explain what many citizens of the modern world, especially Americans, have long colloquially felt: that our current culture has grown stagnant.

A wide-ranging, persuasive, readable treatise on a crucial component of modern life.

Product Details

BN ID: 2940193864837
Publisher: Penguin Random House
Publication date: 11/18/2025
Edition description: Unabridged
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