"The best way to create a WOW experience for customers is to first create a WOW experience for employees. This book can inspire both." - Tony Hsieh, CEO of Zappos.com and author of Delivering Happiness
"Smith and Milligan have written a masterful blueprint for success using a combination of courageous examples coupled with powerful insights. A must read."
- Chip R. Bell, co-author of Take Their Breath Away
"This book sets a new direction for customer experience. The brands featured are thinking big about changing the landscape of their industries by creating dramatically different customer experiences."
-Bernd Schmitt, CEO of The EX Group and author of Customer Experience Management (2003) and Big Think Strategy (2007)
"When it comes to writing an interesting business book, it's hard to go wrong with compelling case studies. BOLD makes the most of this approach. Experts on brands and customer experience, the authors have selected fourteen companies that are "bold" in different ways, but all "have an unshakeable belief in what they stand for and let their actions follow their beliefs," write Smith and Milligan. ...The companies themselves run the gamut from large to small and from recognizable to obscure, making the book all the more interesting. ...Smith and Milligan have taken an even bolder step by creating a BOLD iPad application that allows users to interactively compare their companies to bold brands. The book is further enhanced by an engaging website. Smith and Milligan have put together an intriguing package that celebrates companies that are succeeding by being brave and different. Their book is brave and different, too, and one every business reader will find of great interest." - ForeWord Book Reviews
"BOLD: How to Be Brave in Business and Win is about 14 businesses brave enough to challenge industry norms, that operate ethically and go beyond what customers expect. Interviews with key executives of these companies offer insights on each brand's story and shows how the brands share traits that make them unique. The founders discuss growth and growing a small business and provide a wealth of tips key to any business seeking to grow a superior product." - Midwest Book Review
More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. Bold tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win.
Winner of the E-book category of the CMI Management Book of the Year Awards (2011/12), Bold puts the spotlight on Virgin Galactic, Innocent, O2, Air Asia X, Chilli Beans, Six Senses Resorts and Spas, Burberry, BBH, The Geek Squad, TNT Express, JCB, WWF, Umpqua Bank and Zappos.com. These inspiring case studies demonstrate that putting purpose before profit, going way beyond what customers expect and relentlessly differentiating themselves from everyone else-in other words, being bold in thought, bold in execution and bold in measuring their success in new ways-pays off.
More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. Bold tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win.
Winner of the E-book category of the CMI Management Book of the Year Awards (2011/12), Bold puts the spotlight on Virgin Galactic, Innocent, O2, Air Asia X, Chilli Beans, Six Senses Resorts and Spas, Burberry, BBH, The Geek Squad, TNT Express, JCB, WWF, Umpqua Bank and Zappos.com. These inspiring case studies demonstrate that putting purpose before profit, going way beyond what customers expect and relentlessly differentiating themselves from everyone else-in other words, being bold in thought, bold in execution and bold in measuring their success in new ways-pays off.
Bold: How to Be Brave in Business and Win
Bold: How to Be Brave in Business and Win
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Editorial Reviews
Product Details
| BN ID: | 2940173773418 |
|---|---|
| Publisher: | Brilliance Audio |
| Publication date: | 01/02/2018 |
| Edition description: | Unabridged |
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