Book Marketing for Authors: Get ready, Get set, Succeed!

by Terri Ann Leidich, Julie Bromley

Overview

The biggest challenge for authors is transitioning from being a writer to being an author, which are two totally different occupations. Many authors have the mindset that once they are published, their publisher handles all marketing and the sales come in like magic. In today's world, that is not reality, no matter how you are published. Written by publisher and author Terri Ann Leidich and author marketing coach and support Julie Bromley, this book simplifies marketing by taking the approach of Get Ready, Get Set, Succeed.

Product Details

ISBN-13:	9781608082452
Publisher:	Boutique of Quality Books
Publication date:	06/01/2021
Pages:	150
Product dimensions:	6.00(w) x 9.00(h) x 0.30(d)

About the Author

Julie Bromley owns Signed Books and Stuff. She is also the Marketing Manager for BQB Publishing and WriteLife Publishing. For ten years, Terri Ann Leidich has been at the helm of Boutique of Quality Books Publishing Company, and is also the author of three other books.

Table of Contents

About this Book xiii

Get Ready

Introduction: Marketing Is Your Responsibility 3

Chapter 1 Treating Your Book as a Business 5

Approaching Your Book as a Business 5

You Must Invest to Create Success 6

When Does Marketing Begin? 7

Chapter 2 Building Your Author Brand 9

What Is an Author Brand? 9

Designing Your Author Brand 10

Important Parts of Your Author Brand 10

Creating Your Author Brand 11

Author Brand Tips 12

Chapter 3 Growing Your Audience 15

Author Website 16

Mailing Lists 16

Newsletter 17

Blog 19

Social Media 20

Events 20

Cross-Promoting 21

Chapter 4 Creating a Website 23

Domain Name 23

Essentials of an Author Website 24

Author Profile 25

Chapter 5 Building Your Social Media Platform 27

Using Social Media 27

Social Media Sites 28

Social Media Scheduling Sites 30

Tips and Tricks for Social Media 31

Get Set

Chapter 6 Creating a Marketing Plan 37

What Should Go In Your Marketing Plan 37

Where to Begin 38

Creating a Budget 39

Assess Your Strengths and Weaknesses 40

Chapter 7 The Internet Can Be Your Best Friend 41

Learning Tools 41

Marketing Ideas 41

Learning from Other Authors 42

Chapter 8 Book Reviews and Endorsements 45

Benefits of Book Reviews and Endorsements 45

Endorsements 46

Acquiring Endorsements 46

Reviews 49

NetGalley 50

Reviews on Amazon 51

Chapter 9 The Power of Amazon 53

Things to Know About Amazon 53

Amazon Reviews 54

Amazon Best Sellers 54

Videos 54

A+ Content 55

Advertising Options 55

Amazon Author Central 55

Amazon's Top Reviewers 56

Chapter 10 Marketing versus Advertising 59

In-Person Events 59

Marketing on Social Media 63

Caring Can Be Marketing 64

Marketing Collateral 65

Advertising 65

Chapter 11 BookBub 67

Things to Know about BookBub 67

Become a BookBub Reader and Author 68

Backlist Titles on BookBub 70

Chapter 12 Book Signings or Readings 73

Setting up Book Signings or Readings 73

How Libraries Can Help 78

Chapter 13 Building Your Fan Base 79

Facebook and Fans 80

Build a Street Team 81

Super Fans versus Street Teams 82

How to Grow Your Super Fans 83

Turning Your Super Fans into Street Teams 83

Chapter 14 Publicity 85

What Does a Publicist Do? 85

How to Become Your Own Publicist 87

Create an Online Media Kit 92

Extend the Life of Your Media Coverage 92

Setting up Events 93

Organizing a Book Tour 94

Succeed

Chapter 15 Finding Success as an Author 99

Keep It Interesting 99

Freshen up Your Marketing Efforts Each Year 100

Congratulate Yourself along the Way 102

Finding Success 102

Chapter 16 Book Clubs and Reading Groups 103

Finding and Approaching Book Clubs 103

Finding Library Reading Groups 106

Chapter 17 Bookseller Associations 109

Bookseller Associations 109

Ways You Can Participate 112

Chapter 18 Award Entries 115

Chapter 19 Ongoing Marketing 117

Book Reviews 117

Using a Newsletter for Ongoing Marketing 118

Reusing Your Content 118

Keeping Your Title Active after the Year of Release 119

Giveaways 120

Donate 121

Price Campaigns 121

Active Social Media Presence 122

Free Publicity Opportunities 123

HARO 123

Capitalize on Current Events 124

Chapter 20 Keeping Your Boots on the Ground 125

How to Stay Active 125

Publish New Books 126

Get Ready, Get Set, Succeed! 127

About the Authors 129