Pub. Date:
SAGE Publications
Understanding Ethnic Media: Producers, Consumers, and Societies / Edition 1

Understanding Ethnic Media: Producers, Consumers, and Societies / Edition 1

by Matthew D. Matsaganis


View All Available Formats & Editions
Current price is , Original price is $62.0. You
Select a Purchase Option (NE)
  • purchase options
    $47.16 $62.00 Save 24% Current price is $47.16, Original price is $62. You Save 24%.
    Note: Access code and/or supplemental material are not guaranteed to be included with textbook rental or used textbook.


Understanding Ethnic Media: Producers, Consumers, and Societies / Edition 1

This is the first book to provide a comprehensive review and analysis of how media produced by ethnic communities, and for ethnic communities, affect identity and perceived lines of division between "us" and "others," as well as how the production and consumption of ethnic media affect the character of the larger media and societal landscapes.

Integrating key ethnic media studies with original research, this book makes a unique contribution to the teaching literature by covering both consumers and producers of ethnic media, as well as the history of ethnic media, its role in ethnic communities, the effect of globalization, and the professional challenges faced by ethnic mediajournalists. A compelling discussion of the future of ethnic media concludes the book and points the way toward further research.

Product Details

ISBN-13: 2901412959130
Publisher: SAGE Publications
Publication date: 05/11/2010
Edition description: NE
Pages: 314
Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

About the Author

Matthew D. Matsaganis (Ph.D., University of Southern California) is an Assistant Professor of Communication at the University at Albany, State University of New York. His research addresses issues of ethnic media production and sustainability, neighborhood effects and the role of communication in building civic engagement and community capacity, as well as health disparities and the social determinants of health. His research has been published in the American Behavioral Scientist, Human Communication Research, the Electronic Journal of Communication, and the Encyclopedia of International Media and Communications; he has presented his work at a number of academic and professional conferences. Matthew is also a recovering print journalist. He has worked for a variety of publications in Athens, Greece and New York City. In November 2001, he received a certificate of recognition from the U.S. Congress for his work as a journalist and for promoting Greek-American friendship and cooperation.

Vikki S. Katz (Ph.D., University of Southern California) is an Assistant Professor of Communication in the School of Communication and Information at Rutgers, the State University of New Jersey. Her research explores issues of ethnic media consumption, particularly the interplay between media content and access to community resources in ethnic minority and immigrant neighborhoods. She has conducted research on the relationship between family decision-making around media content and disparities in connecting to health care, schools, and social services; children’s translating activities around media content; the viability of ethnic media with second and third generation audiences; and the role of family communication in civic engagement. Her research has been published in the Journal of Communication and the Journal of Children and Media. She has also presented her work at academic and professional conferences on topics including ethnic media viability, intergenerational media connection patterns, and immigrant family media use.

Sandra J. Ball-Rokeach, Ph D, is a professor of Communication and Sociology in the Annenberg School for Communication and Journalism at the University of Southern California. She is the founder and principal investigator of The Metamorphosis Project—an in-depth inquiry into the transformation of urban community under the forces of globalization, new communication technologies, and population diversity. This multi-method project is guided by communication infrastructure theory. It has addressed issues of civic engagement, health disparities, intergroup relations, and community news site development.

Table of Contents

1. What Are Ethnic Media?
Defining Ethnic Media
The Role of Geographic Context
The Roles of Ethnic Media
Globalization and the Ethnic Media
Social Changes That Make Studying Ethnic Media Necessary
Chapter-by-Chapter Book Overview
2. The Ethnic Media in History
Emigration, Immigration, and the Ethnic Media
Beginnings of the Ethnic Press in Europe
Ethnic Media in the United States
Ethnic Media in Canada
Ethnic Media in Mexico
Ethnic and Immigrant Media in Australia
How the Past Affects Present Ethnic Media Trends
3. Immigrants and Their Media
Why Immigration Matters
Context of Reception
Ethnic Media as Resources for Immigrants
4. Ethnic Minorities and Their Media
What Is an Ethnic Minority?
Ethnic Media's Roles in Ethnic Minority Communities
The Challenge for Ethnic Media to Remain Viable
5. Ethnic Media Audience Trends and What Lies Behind the Numbers
Ethnic Newspapers: The Importance of Circulation Audits
Ethnic Television and Radio: Trends and Politics Behind the Ratings
Trends in Print Media Circulation
The Audiences of Ethnic Television and Radio
6. Ethnic Media Organizations and Competition
Surviving Competition, Achieving Sustainability
Competing for Advertising Revenue
Challenges and Opportunities for Ethnic Print Media
The Internet as a Substitute for Ethnic Print Media
Competition in Ethnic Television and Radio
Ethnic Television, Ethnic Radio, and the Internet
Online-Only Ethnic Media
The 2008 Global Economic Crisis: Catalyst for Innovation or Demise?
Satellite Broadcasting Networks
7. Globalization and the Ethnic Media Organization
The Structure of Ethnic Media Organizations
What is Globalization?
Forces of Globalization
Six Types of Ethnic Media Organizations
Who Owns the Ethnic Media?
8. Policy and Ethnic Media Development
Governance and Ethnic Media
Policymaking in a Globalizing World
The Broader Policy Context of Ethnic Media Development
Media Policy Provisions and the Ethnic Media
Immigrant Versus Indigenous Ethnic Cmmunities
Public Service Broadcasting and Ethnic Media
Public Access to the Airwaves, Open Channels, and Restricted Service Licenses
Deregulation and the Internet
9. Ethnic Media as Local Media
Ethnic Media and the Communities They Serve
Geo-Ethnic Media and Civic Engagement
Geo-Ethnic Media and Community Health
Geo-Ethnic Media Challenges
10. Professional Challenges for Ethnic Media Journalists
The Ethnic Media Journalist in the 21st Century
Who Are the Ethnic Media Journalists, Editors, and Staff?
Journalists as Conduits to the Larger Community
Challenges Ethnic Media Producers, Editors and Reporters Face
Professionalization: Objectivity and Social Responsibility
When the Ethnic Community Turns Against Its Ethnic Media
Ethnic and Mainstream Media Collaborations: Experiments, Possibilities, Challenges
The Role of Professional Journalism Education in the Future of Ethnic Media
Conclusions: What Does the Future Hold for Ethnic Media?
How the Experts See the Future of Ethnic Media
Ethnic Media and Emerging Technologies: Opportunity or Risk?
The Future of Ethnic Media: The Consumers
The Future of Ethnic Media: The Producers
Gaps in the Research: What Do We Still Need to Know to Understand Ethnic Media?
Author Index
Subject Index
About the Authors

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews