Magic Wagons: Creating the first 20 years of Chrysler, Dodge, and Plymouth people-and-cargo-movers

This is a book about people, leadership, and the process of creating and reinventing a hit car.

In the early 1970s, Chrysler started working on a "magic wagon" — a completely new passenger van that would fit into a normal garage. It was a daring project for a company that was strapped for cash.

This book taps the people who created the minivans, with previously unpublished photos of the original clay models. Ten years before the first minivan left the assembly line, engineers, planners, and designers argued over alternatives; then they checked over every decision a decade later as they reinvented their hit car, in the face of intense competition.

This book dives into the reasons behind their decisions, and some of the ways minivans could have been very different; it also covers electric and CNG minivans, engines and transmissions, concept cars, and the assembly plants. Generously illustrated with full-color design studies and photos of the final product.

1133163800
Magic Wagons: Creating the first 20 years of Chrysler, Dodge, and Plymouth people-and-cargo-movers

This is a book about people, leadership, and the process of creating and reinventing a hit car.

In the early 1970s, Chrysler started working on a "magic wagon" — a completely new passenger van that would fit into a normal garage. It was a daring project for a company that was strapped for cash.

This book taps the people who created the minivans, with previously unpublished photos of the original clay models. Ten years before the first minivan left the assembly line, engineers, planners, and designers argued over alternatives; then they checked over every decision a decade later as they reinvented their hit car, in the face of intense competition.

This book dives into the reasons behind their decisions, and some of the ways minivans could have been very different; it also covers electric and CNG minivans, engines and transmissions, concept cars, and the assembly plants. Generously illustrated with full-color design studies and photos of the final product.

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Magic Wagons: Creating the first 20 years of Chrysler, Dodge, and Plymouth people-and-cargo-movers

Magic Wagons: Creating the first 20 years of Chrysler, Dodge, and Plymouth people-and-cargo-movers

by David Zatz
Magic Wagons: Creating the first 20 years of Chrysler, Dodge, and Plymouth people-and-cargo-movers

Magic Wagons: Creating the first 20 years of Chrysler, Dodge, and Plymouth people-and-cargo-movers

by David Zatz

Overview

This is a book about people, leadership, and the process of creating and reinventing a hit car.

In the early 1970s, Chrysler started working on a "magic wagon" — a completely new passenger van that would fit into a normal garage. It was a daring project for a company that was strapped for cash.

This book taps the people who created the minivans, with previously unpublished photos of the original clay models. Ten years before the first minivan left the assembly line, engineers, planners, and designers argued over alternatives; then they checked over every decision a decade later as they reinvented their hit car, in the face of intense competition.

This book dives into the reasons behind their decisions, and some of the ways minivans could have been very different; it also covers electric and CNG minivans, engines and transmissions, concept cars, and the assembly plants. Generously illustrated with full-color design studies and photos of the final product.

Product Details

ISBN-13: 9781987022261
Publisher: Barnes & Noble Press
Publication date: 02/11/2019
Edition description: Value ed.
Pages: 80
Product dimensions: 8.50(w) x 11.00(h) x 0.22(d)

About the Author

David Zatz started the most popular Chrysler-oriented web site, Allpar.com, and ran it until early 2018; he has also been the principal of research-and-change firm Toolpack Consulting since 2001. ?His non-automotive work has appeared in Quality Digest, HRMagazine, the Encyclopedia of Management, and The ?Business Strategy Book of Readings.
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Related Subjects

Transportation
Automobiles
Automotive Design & Engineering
Automotive History
Vans & Sport Utility Vehicles (SUVs)
Transportation
Automobiles
Automotive Design & Engineering
Automotive History
Vans & Sport Utility Vehicles (SUVs)

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