Boom to Backlash: George Floyd's Legacy on DEI as a Business Imperative
How the murder of George Floyd transformed the attitude towards and implementation of DEI across the world

Boom to Backlash: George Floyd's Legacy on DEI as a Business Imperative examines the seismic shift in DEI initiatives following George Floyd's completely preventable death, exploring the initial surge of corporate commitments to DEI, the tangible progress and advancements made, and the subsequent backlash. Through data and case studies, as well as the unparalleled personal experiences of Black executive, global DEI expert, and author DK Bartley, this book illustrates how DEI has evolved from a fringe concept to a crucial element of business strategy, corporate success, and social progress. Some of the topics explored in this book include:

  • The mischaracterization of DEI as “new” or “woke” by various platforms
  • The real impact of DEI on a business's bottom line
  • The future of DEI with respect to the current political climate and technology's role in implementation strategies
  • Why George Floyd's murder was a catalyst for change


By addressing these critical aspects of DEI within the context of recent historical events, Boom to Backlash engages with a growing audience of business and political leaders, social media influencers, HR professionals, and individuals who want to understand and implement effective DEI strategies in a post-2020 world.

1146744870
Boom to Backlash: George Floyd's Legacy on DEI as a Business Imperative
How the murder of George Floyd transformed the attitude towards and implementation of DEI across the world

Boom to Backlash: George Floyd's Legacy on DEI as a Business Imperative examines the seismic shift in DEI initiatives following George Floyd's completely preventable death, exploring the initial surge of corporate commitments to DEI, the tangible progress and advancements made, and the subsequent backlash. Through data and case studies, as well as the unparalleled personal experiences of Black executive, global DEI expert, and author DK Bartley, this book illustrates how DEI has evolved from a fringe concept to a crucial element of business strategy, corporate success, and social progress. Some of the topics explored in this book include:

  • The mischaracterization of DEI as “new” or “woke” by various platforms
  • The real impact of DEI on a business's bottom line
  • The future of DEI with respect to the current political climate and technology's role in implementation strategies
  • Why George Floyd's murder was a catalyst for change


By addressing these critical aspects of DEI within the context of recent historical events, Boom to Backlash engages with a growing audience of business and political leaders, social media influencers, HR professionals, and individuals who want to understand and implement effective DEI strategies in a post-2020 world.

28.0 In Stock
Boom to Backlash: George Floyd's Legacy on DEI as a Business Imperative

Boom to Backlash: George Floyd's Legacy on DEI as a Business Imperative

by DK Bartley
Boom to Backlash: George Floyd's Legacy on DEI as a Business Imperative

Boom to Backlash: George Floyd's Legacy on DEI as a Business Imperative

by DK Bartley

Hardcover

$28.00 
  • SHIP THIS ITEM
    In stock. Ships in 1-2 days.
  • PICK UP IN STORE

    Your local store may have stock of this item.

Related collections and offers


Overview

How the murder of George Floyd transformed the attitude towards and implementation of DEI across the world

Boom to Backlash: George Floyd's Legacy on DEI as a Business Imperative examines the seismic shift in DEI initiatives following George Floyd's completely preventable death, exploring the initial surge of corporate commitments to DEI, the tangible progress and advancements made, and the subsequent backlash. Through data and case studies, as well as the unparalleled personal experiences of Black executive, global DEI expert, and author DK Bartley, this book illustrates how DEI has evolved from a fringe concept to a crucial element of business strategy, corporate success, and social progress. Some of the topics explored in this book include:

  • The mischaracterization of DEI as “new” or “woke” by various platforms
  • The real impact of DEI on a business's bottom line
  • The future of DEI with respect to the current political climate and technology's role in implementation strategies
  • Why George Floyd's murder was a catalyst for change


By addressing these critical aspects of DEI within the context of recent historical events, Boom to Backlash engages with a growing audience of business and political leaders, social media influencers, HR professionals, and individuals who want to understand and implement effective DEI strategies in a post-2020 world.


Product Details

ISBN-13: 9781394351459
Publisher: Wiley
Publication date: 05/20/2025
Pages: 272
Product dimensions: 6.00(w) x 9.10(h) x 1.00(d)

About the Author

DK BARTLEY is a subject matter expert for DEI and talent acquisition. As an executive, public speaker, and influencer, Bartley inspires people and corporations around the world to expand and innovate their business practices. He is currently Chief Talent Officer for Diversity Talent International and former Chief DEI Officer for Moody’s Corporation.

Table of Contents

Introduction: Beyond Black and White 1

Chapter 1 Breaking the Silence 5

Chapter 2 The Long Road to Change 23

Chapter 3 The Corporate Awakening 43

Chapter 4 Exponential Expansions 65

Chapter 5 The Backlash Begins 81

Chapter 6 Behind the Curtain—Corporate Evolution within the Backlash 99

Chapter 7 The Power of Courageous Conversations 115

Chapter 8 From Commitment to Action— A Practical Guide 137

Chapter 9 The Inevitable Future of Inclusion 165

Chapter 10 The Choice Ahead 181

Notes 187

Bibliography 211

Acknowledgments 249

About the Author 251

Index 253

From the B&N Reads Blog

Customer Reviews