Boomer Brand Winners & Losers: 156 Best & Worst Brands of the 50s and 60s

Boomer Brand Winners & Losers: 156 Best & Worst Brands of the 50s and 60s

by Barry Silverstein


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What was the name of the first maple flavor instant oatmeal cereal?

What brand is the oldest major soft drink in America?

What do the “m’s” in M&Ms stand for?

Who was the Barbie doll named after?

Which toothpaste had Bucky Beaver as a mascot?

The answers to these burning questions – and many more – can be found in the book, Boomer Brand Winners & Losers: 156 Best & Worst Brands of the 50s and 60s.

This remarkable book features fascinating stories of 156 best and worst brands of the Boomer era. Readers can relive the days of Cap’n Crunch and Cocoa Puffs, E-Z Pop and Pop-Tarts, cap guns and comic books. They can recall the time when automobiles ruled the road and a transistor radio was “advanced technology.” They will learn how television played a key role in brand advertising. They will discover which brands blossomed and which were a bust.

The book is divided into fifteen chapters, each covering a brand category:

  • Television
  • Cereal
  • Soft Drinks
  • Snack Foods, Convenience Foods
  • Toys, Games and Comic Books
  • Health, Beauty and Cigarettes
  • Automobiles
  • Fast Food
  • Rock 'n' Roll
  • Revolution
  • Environment
  • Technology
  • Movies
  • The Ultimate Boomer Brand Winner & Loser

An Appendix includes a fill-in form so readers can pick their own "winners" and "losers," links to vintage TV commercials, and a Boomer Brands Discussion Guide. The book is a sequel to the first book on the topic, BOOMER BRANDS: Iconic Brands that Shaped Our Childhood.

Boomer Brand Winners & Losers is a wondrous walk down Memory Lane!

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Product Details

ISBN-13: 9780996576062
Publisher: Guidewords Publishing
Publication date: 01/06/2020
Pages: 272
Product dimensions: 6.00(w) x 9.00(h) x 0.57(d)

About the Author

Barry Silverstein is a Boomer, brand historian, freelance writer and retired direct marketing/brand marketing professional. He is the author of numerous non-fiction marketing and small business books, including "BOOMER BRANDS" and "The Breakaway Brand." He writes "Happily Rewired," ( a blog for Boomers. Silverstein resides with his wife in the Asheville, North Carolina area.

Table of Contents

Introduction: Still Relevant After All These Years

Chapter 1: Television

Chapter 2: Cereal

Chapter 3: Soft Drinks

Chapter 4: Snack Foods

Chapter 5: Convenience Foods

Chapter 6: Toys, Games and Comic Books

Chapter 7: Health, Beauty and Cigarettes

Chapter 8: Automobiles

Chapter 9: Fast Food

Chapter 10: Rock 'n' Roll

Chapter 11: Revolution

Chapter 12: Environment

Chapter 13: Technology

Chapter 14: Movies

Chapter 15: The Ultimate Boomer Brand Winner & Loser

Appendix: Includes links to vintage TV commercials and a Boomer Brands Discussion Guide

Brand Index

156 black-and-white photographs

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