What was the name of the first maple flavor instant oatmeal cereal?
What brand is the oldest major soft drink in America?
What do the “m’s” in M&Ms stand for?
Who was the Barbie doll named after?
Which toothpaste had Bucky Beaver as a mascot?
The answers to these burning questions – and many more – can be found in the book, Boomer Brand Winners & Losers: 156 Best & Worst Brands of the 50s and 60s.
This remarkable book features fascinating stories of 156 best and worst brands of the Boomer era. Readers can relive the days of Cap’n Crunch and Cocoa Puffs, E-Z Pop and Pop-Tarts, cap guns and comic books. They can recall the time when automobiles ruled the road and a transistor radio was “advanced technology.” They will learn how television played a key role in brand advertising. They will discover which brands blossomed and which were a bust.
The book is divided into fifteen chapters, each covering a brand category:
- Soft Drinks
- Snack Foods, Convenience Foods
- Toys, Games and Comic Books
- Health, Beauty and Cigarettes
- Fast Food
- Rock 'n' Roll
- The Ultimate Boomer Brand Winner & Loser
An Appendix includes a fill-in form so readers can pick their own "winners" and "losers," links to vintage TV commercials, and a Boomer Brands Discussion Guide. The book is a sequel to the first book on the topic, BOOMER BRANDS: Iconic Brands that Shaped Our Childhood.
Boomer Brand Winners & Losers is a wondrous walk down Memory Lane!
|Product dimensions:||5.98(w) x 9.02(h) x 0.57(d)|
About the Author
Table of Contents
Introduction: Still Relevant After All These Years
Chapter 1: Television
Chapter 2: Cereal
Chapter 3: Soft Drinks
Chapter 4: Snack Foods
Chapter 5: Convenience Foods
Chapter 6: Toys, Games and Comic Books
Chapter 7: Health, Beauty and Cigarettes
Chapter 8: Automobiles
Chapter 9: Fast Food
Chapter 10: Rock 'n' Roll
Chapter 11: Revolution
Chapter 12: Environment
Chapter 13: Technology
Chapter 14: Movies
Chapter 15: The Ultimate Boomer Brand Winner & Loser
Appendix: Includes links to vintage TV commercials and a Boomer Brands Discussion Guide
156 black-and-white photographs