Brain Bugs: How the Brain's Flaws Shape Our Lives

Brain Bugs: How the Brain's Flaws Shape Our Lives

by Dean Buonomano

Paperback(Reprint)

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Overview

“Excellent. . . . [Buonomano] reveals the intricate limitations and blessings of the most complex device in the known universe.”—The Atlantic


The human brain may be the best piece of technology ever created, but it’s far from perfect. Drawing on colorful examples and surprising research, neuroscientist Dean Buonomano exposes the blind spots and weaknesses that beset our brains and lead us to make misguided personal, professional, and financial decisions. Whether explaining why we are susceptible to advertisements or demonstrating how false memories are formed, Brain Bugs not only explains the brain’s inherent flaws but also gives us the tools to counteract them.

Product Details

ISBN-13: 9780393342222
Publisher: Norton, W. W. & Company, Inc.
Publication date: 08/06/2012
Edition description: Reprint
Pages: 320
Sales rank: 1,239,066
Product dimensions: 5.60(w) x 8.04(h) x 0.80(d)

About the Author

Dean Buonomano is a professor of neurobiology and psychology at UCLA and a leading theorist on the neuroscience of time. His previous book, Brain Bugs: How the Brain’s Flaws Shape Our Lives, was a Wall Street Journal bestseller.

Table of Contents

Introduction 1

1 The Memory Web 19

2 Memory Upgrade Needed 47

3 Brain Crashes 70

4 Temporal Distortions 94

5 Fear Factor 120

6 Unreasonable Reasoning 142

7 The Advertising Bug 171

8 The Supernatural Bug 197

9 Debugging 220

Acknowledgments 237

Notes 241

Bibliography 263

Credits 297

Index 299

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