BrAInding 2.0 -Can AI Save Branding or Destroy it?: "A Guide to Sustainable Branding with AI and the Power of Storytelling."

by Antonio Ant Lovera

Overview

BrAInding 2.0: Can AI Save Branding or Destroy it? A Guide to Sustainable Branding with AI and the Power of Storytelling

BrAInding 2.0 isn't just another branding book -it's a bold call to reshape the future of branding by integrating human creativity with AI's potential. Antonio "Ant" Lovera, known as The Sustainabler, introduces readers to a revolutionary approach to branding in which human and machine intelligence combine to create brands that resonate deeply and endure sustainably. This book isn't about theories. It's about transformation.

As AI becomes a creative partner, it presents a critical question: Can it save branding or strip it of its essence? The answer is complex. BrAInding 2.0 challenges conventional wisdom, urging readers to redefine how they perceive branding in the AI era. AI can drive data analysis and personalization, but it cannot create a brand's soul-only humans can do that. This book teaches readers how to merge AI Capabilities with human intuition to maintain brand authenticity and trust.

Inside, BrAInding 2.0 covers:

- AI + Human Creativity: How AI amplifies creativity to craft powerful, emotionally driven brand strategies.
- The Battle for a Brand's Soul: Balancing efficiency with humanity to keep a brand's heart alive.
- Ethical AI: Building trust through transparency and ethical data use.
- Sustainability as an imperative: Using AI to build eco-conscious brands that align with societal values.
- Storytelling with AI: Turning data into compelling narratives that resonate with audiences.

This book, which includes exercises that allow readers to apply these concepts, is a practical guide for brand strategists, marketers, tech entrepreneurs, and sustainability advocates who want to harness AI without sacrificing their brand's core values.

BrAInding 2.0 calls readers to lead a new branding revolution by embracing AI as a partner while safeguarding the human touch. It's a roadmap to a resilient, future-proof brand in the age of AI.

Product Details

ISBN-13:	9798341820319
Publisher:	Barnes & Noble Press
Publication date:	11/28/2024
Pages:	184
Product dimensions:	6.00(w) x 9.00(h) x 0.48(d)

About the Author

Antonio "Ant" Lovera is a visionary in branding and sustainability. With over 20 years of experience and more than 300 successful brands launched across Latin America and the U.S., he founded WholeBranding. He champions the belief that "Marketing Evolution is possible through Branding Revolution." Ant's innovative approach connects B2B2C2P—business, Consumer, and the Planet—creating meaningful conversations that redefine branding as a tool for lasting impact.

His latest venture, The Sustainabler Project, goes beyond branding. It offers on-demand coaching built on his Trisilience Principles: self-sustainability, emotional prosperity, and environmental equity. Ant's mission is to empower individuals to align personal growth with ecological responsibility.

Now preparing for an international tour, Ant is ready to inspire others with his creative insights on branding, human sustainability, and building a more resilient future. Join the resilient revolution!