Brainstorm: Using Science to Spark Maximum Creativity

by Mariette DiChristina Narrated by William Dufris, Helen Litchfield

Overview

Creativity is often considered an innate gift, not something that can be learned or optimized. In fact, there is an entire branch of science devoted to dissecting, understanding, and stimulating creativity. Scientific American, the oldest continuously published magazine in the U.S., has been bringing its readers unique insights about developments in science and technology for more than 150 years. BRAINSTORM brings together material previously published in Scientific American Mind: Fostering Group Creativity, Unleashing Creativity, Principled Problem Solving, and The Eureka Moment. It provides a fascinating, informative, and clearly explained exploration of the science of creativity, breaking down right versus left-brained thinking, the relationship between intelligence and creativity, and why sometimes it's important to think inside the box. Learn how to ignite your creative spark through restructuring problems, keeping a curious and open mind, and knowing when to rest and let your unconscious mind do some of the work. The audiobook also features a roundtable discussion on creativity with several leading scientists and Scientific American editor Mariette DiChristina.

Editorial Reviews

Library Journal

Scientific American executive editor DiChristina gathers together in this original audiobook collection four articles published in that magazine between 2004 and 2006 on the subject of creativity. Narrators William Dufris (The Futurist) and Helen Litchfield's (The Intellectual Devotional: American History) competent, smoothly paced reading is followed by a stimulating round table discussion among writer Julia Cameron and two leading researchers in the field. The readers are all easily identifiable, though their discussion does little to connect the four articles. Suggestions for further reading, perhaps presented as liner notes, would have been helpful. A good choice for popular science collections in public libraries; also of possible interest to YA readers.
—Nann Blaine Hilyard

Product Details

BN ID:	2940169369748
Publisher:	Macmillan Audio
Publication date:	07/22/2008
Edition description:	Unabridged

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