Brand With Purpose: Find Your Passion, Stay True to Your Story, and Accelerate Your Career
Find your passion, stay true to your story, and accelerate your career.

In Brand With Purpose, Ivan Estrada shares critical lessons about personal growth and self-discovery—from his early precocious entrepreneurial endeavors as a seven-year-old selling his drawings door to door for $2 to his rise as an inspirational business leader and highly ranked real estate broker. A book for young entrepreneurs, creative thinkers, and ambitious dreamers, Brand With Purpose is filled with tools and expert advice on growing your career and business, with enlightening case studies and inspirational wisdom from successful entrepreneurs and trailblazers. Reflecting on his personal journey of growing up Latino, LGBTQ, and working middle class, Ivan is a prime example that hard work and perseverance on a foundation of self-confidence is the way to success.

Through guided self-reflection, you’ll discover the very essence of you and your brand, and then learn how to communicate that to build a sense of trust with your audience. Just as Ivan learned to embrace his true self and build a career as a world-class entrepreneur, you too will discover how your own experiences, challenges, and obstacles hold the key to creating a timeless brand that builds loyalty, influence, and trust—a brand with purpose.

1139038190
Brand With Purpose: Find Your Passion, Stay True to Your Story, and Accelerate Your Career
Find your passion, stay true to your story, and accelerate your career.

In Brand With Purpose, Ivan Estrada shares critical lessons about personal growth and self-discovery—from his early precocious entrepreneurial endeavors as a seven-year-old selling his drawings door to door for $2 to his rise as an inspirational business leader and highly ranked real estate broker. A book for young entrepreneurs, creative thinkers, and ambitious dreamers, Brand With Purpose is filled with tools and expert advice on growing your career and business, with enlightening case studies and inspirational wisdom from successful entrepreneurs and trailblazers. Reflecting on his personal journey of growing up Latino, LGBTQ, and working middle class, Ivan is a prime example that hard work and perseverance on a foundation of self-confidence is the way to success.

Through guided self-reflection, you’ll discover the very essence of you and your brand, and then learn how to communicate that to build a sense of trust with your audience. Just as Ivan learned to embrace his true self and build a career as a world-class entrepreneur, you too will discover how your own experiences, challenges, and obstacles hold the key to creating a timeless brand that builds loyalty, influence, and trust—a brand with purpose.

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Brand With Purpose: Find Your Passion, Stay True to Your Story, and Accelerate Your Career

Brand With Purpose: Find Your Passion, Stay True to Your Story, and Accelerate Your Career

by Ivan Estrada
Brand With Purpose: Find Your Passion, Stay True to Your Story, and Accelerate Your Career

Brand With Purpose: Find Your Passion, Stay True to Your Story, and Accelerate Your Career

by Ivan Estrada

Hardcover

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Overview

Find your passion, stay true to your story, and accelerate your career.

In Brand With Purpose, Ivan Estrada shares critical lessons about personal growth and self-discovery—from his early precocious entrepreneurial endeavors as a seven-year-old selling his drawings door to door for $2 to his rise as an inspirational business leader and highly ranked real estate broker. A book for young entrepreneurs, creative thinkers, and ambitious dreamers, Brand With Purpose is filled with tools and expert advice on growing your career and business, with enlightening case studies and inspirational wisdom from successful entrepreneurs and trailblazers. Reflecting on his personal journey of growing up Latino, LGBTQ, and working middle class, Ivan is a prime example that hard work and perseverance on a foundation of self-confidence is the way to success.

Through guided self-reflection, you’ll discover the very essence of you and your brand, and then learn how to communicate that to build a sense of trust with your audience. Just as Ivan learned to embrace his true self and build a career as a world-class entrepreneur, you too will discover how your own experiences, challenges, and obstacles hold the key to creating a timeless brand that builds loyalty, influence, and trust—a brand with purpose.


Product Details

ISBN-13: 9781774580417
Publisher: Page Two Books, Inc.
Publication date: 11/16/2021
Pages: 288
Product dimensions: 6.20(w) x 8.10(h) x 1.00(d)

About the Author

Ivan Estrada is an inspirational business leader and highly ranked real estate broker with extensive experience in the industries of real estate and finance. He is a top producer in the Los Angeles metro area, with a thriving team in residential and commercial properties. Ivan is part of a selected cohort of top entrepreneurs for the Stanford Latino Entrepreneurship Initiative. He is a sought-after public speaker on topics of branding and marketing, personal development, and real estate by organizations such as Inman, California Association of Realtors, and The Real Deal. He produces a large portfolio of video content, including the popular YouTube series, Real Estate Minute. He has been featured on NBC’s Open House, HGTV’s House Hunters, and Bravo’s Million Dollar Listing, as well as in LA Times, Forbes, Hollywood Reporter, and Dwell. He was named “Top 30 Under 30” in real estate nationwide with the National Association of Realtors and also regularly named in Newsweek’s America’s Best Realtor. He holds a bachelor’s degree in finance and accounting from the University of Southern California and is a CPA. Ivan is currently a member of the Advisory Council at the Natural History Museum of Los Angeles County and was a former president of the Los Angeles LGBTQ Chamber of Commerce. Ivan is a tenor, known as a teen singer on variety shows for Univision and TV Azteca. He is a proud uncle and loves to take his cockapoo dog, Noah, running on the beach.

Table of Contents

Contents

Preface Introduction

Welcometo“BrandwithPurpose” What is a“brand?”

How to use this book

Chapter 1. What’s your story?

Finding my stories Find your story

Casestudy:ChelseaPhaireandChelsea’sCharity Useyourstorytodifferentiate

Casestudy:GTDaveandGT’sLivingFoods WisdomquotesfromGTDave

No limits

Find your strengths

Storiesfromyourfamilyorculture Tapintoyourimagination

Casestudy:Melissa&Doug Exercises

Chapter 2. Be Bold and Different

What’swrongwithbeingdifferent? Embrace yourdifferences

CasestudyofWilsonCruz,ActorandLGBTQAdvocate It’s about thejourney

Embracing all of you

WisdomQuotesfromMarkBatson,MusicProducer Erase the negativeself-talk

WisdomQuotesfromTrevorMoawad,CoachtoEliteAthletes Beproudofbeingdifferent

CasestudyofLizzo,artist Find yourniche

CasestudyofHumbleLakanga,FinancialAdvisortoProfessional Athletes

WisdomQuotesfromLizMarie,BrandingConsultant Exercises

Chapter 3. Authenticity

Rejection as protection Being honest with myself Looking at opposites Products with a Mission

Case study of Cisco

CasestudyofMadamCJWalker Leaders with aMission

Case Study of Lizzie Valesquez WisdomQuotesfromJonathanLeary

Exercises

Chapter ). Invest in Yourself and Your Brand

Invest in your mind, invest in your health, invest in yourself Create a morning routine

Wisdom Quotes from Aaron Keith, Business Coach Sleep Hygiene

Stress Management

Learn new habits and get things accomplished Consistency matters

Wisdom Quotes from Mark Batson, Music Producer Confront any weaknesses or shame

Wisdom Quotes from Ricky Manchanda, International Fashion Company Wisdom Quotes from Vincent Jones, Travel

Exercises

Chapter O. Finding Your Creativity: Be Inspired Build something for fun

Wisdom Quotes from Mark Batson, Music Producer

Constraints can be helpful

Wisdom Quotes from Austin Kleon, Artist Egos kill inspiration

Wisdom Quotes from Questlove Set boundaries so you can be creative Manage your time for your creativity

Wisdom Quotes from Questlove Creativity as your fuel

Wisdom Quotes from Paul Mendoza, Animator and Musician Expect the unpredictable

Wisdom Quotes from David Bamber, Designer Find something new to learn: do something unrelated

Wisdom Quotes from Valentina Vee, Filmmaker Wisdom Quotes from Questlove, Musician

Exercises

Chapter S. Building a Team, Expanding Your Brand Building Your Team

Values

Surround yourself with positive people

Wisdom Quote from Jonathan Leary, Wellness DISC Assessment – Personalities

Team HOTS – Character Archetypes Advice from my early mentors

Wisdom Quotes: Fran Hughes, Real Estate Wisdom Quotes: Rick Dergan, Real Estate

Exercises

Chapter V. Packaging Product: What are your colors?

You are what you wear

Case Study: Sharpe Suiting

Wisdom quote from Leon Wu, CEO & Founder Embrace stories that mean something to you

Customize the experience for your clients Case Study: Compartes Chocolates

Choose your roles and the company you keep

Wisdom Quotes from Doyle Rice, Talent Manager Showcase your greatness

Wisdom Quotes from Nicolette Jackson-Pownall

Insert conclusion Exercises

Chapter ..Collaborations and Relationships

Competition and CollaborationCase Study from Phil Lobel, Public Relations Investing in your relationships

Wisdom Quote from Arturo Villareal, Construction, Virtus Building Corporation

Find your tribe

Wisdom Quotes from Mark Batson, Music Producer Collaboration as creating new relationships

Corporate Sponsorships and Collaborations Exercises

Chapter \. Life’s a Party: Building Community

Gathering Together [or some other subhead TBD] Wisdom Quotes from Phil Lobel, PublicRelations

Word of Mouth: The Personal Touch

Wisdom Quotes from Kyle Chan, Jewelry Designer Be a pioneer

Case study: Nik Kacy, Creator of Equality Fashion Week and Founder of Nik Kacy Footwear

Wisdom Quotes from Nik Kacy Combine your social time with work time

Case study: Evie Jiang, Family Lawyer and Philanthropist Case study of Electric Forest

Share resources to throw a party

Wisdom Quotes from Chad Hudson Wisdom Quotes from Catharine An

Conclusion Exercises

Chapter ab. Networking and Philanthropy Networking Your Way

Wisdom Quotes from Scott Turner, Career Coach Reach outside your current circle

Wisdom Quotes from Mark Batson, Music Producer Wisdom from JoseCabrerra

Wisdom from Wilson Cruz Wisdom from CatherineAn

The story of Chad Hudson The story of Liz Marie

Giving back with a community engagement Case Study: Ikea’s Bully a Plant Project

Exercises

Chapter aa. Create Content

Stories Matter

Who are you representing?

Wisdom Quotes from Greg Berlanti What can you do that is unique?

Wisdom Quotes: Anisha Manchanda, VP of Production Sharing the power

Case Study: Padma Lakshmi, Actress, TV producer “Taste the Nation” Wisdom Quotes from Padma Lakshmi

Wisdom from David Beebe Exercises

Reflections

Walk a Mile in My Shoes Humble memories Journeys

Breaking the Chains Exercises for your reflections

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