The goal of the BRC Journal of Advances in Business is to publish pragmatic, relevant, and impactful best practices, industry surveys, and perspectives. The journal seeks to act as a bridge between scholarly practitioners, practicing academics, and students by encouraging joint publications on topical and exciting trends in business. The journal also provides a venue for presenting provocative hypotheses and frameworks that offer new perspectives in business thinking and research. The journal is independently owned and published by the Cambria Institute (www.cambriainstitute.com). The Cambria Institute is a division of Cambria Press, a leading publisher of academic research. Submissions undergo double-blind peer review. Accepted articles are indexed through CrossRef, Google Scholar, and other sources and assigned DOIs. The journal is published in hard and electronic formats and distributed through commercial and non-commercial channels.