Build a Better Vision Statement: Extending Research with Practical Advice

by Shelley A. Kirkpatrick

Overview

Build a Better Vision Statement summarizes scientific research, along with advice from thirty entrepreneurs and CE's of well-known and award winning companies, on how to write, communicate, and implement an effective vision statement. This book contains dozens of company vision statements along with stories from entrepreneurs and CE's describing how and why they created their vision statements.
Several decades of studies have demonstrated the profound impact that a vision statement can have on a company’s performance and growth, but only if the vision statement reflects certain characteristics. Build a Better Vision Statement presents proven principles for writing a motivational vision statement and offers guidance to company leaders about when and how to write a vision statement. Build a Better Vision Statement is a must-have for any business leader or entrepreneur looking for a low-cost, high-impact, proven approach for growing their business.

Product Details

ISBN-13:	9781498539449
Publisher:	Lexington Books
Publication date:	07/13/2016
Pages:	174
Product dimensions:	5.90(w) x 8.90(h) x 0.50(d)

About the Author

Shelley A. Kirkpatrick is the founder of Visiontelligence LLC.

Table of Contents

Chapter 1: The Vision Statement and Other Building Blocks
Chapter 2: Vision Statement Impact
Chapter 3: Effective Vision Statements
Chapter 4: The Five Stages of Vision Statement Development
Chapter 5: Stage 1: The Uncommunicated Vision
Chapter 6: Stage 2: The Unstated Yet Acted Upon Vision
Chapter 7: Stage 3: The Formally Stated Vision
Chapter 8: Stage 4: The Refined Vision Statement
Chapter 9: Stage 5: The Revisited Vision Statement
Chapter 10: Communicating The Vision Statement
Chapter 11: The Role of Charisma in Communicating the Vision Statement
Chapter 12: Implementing the Vision Statement

Editorial Reviews

An organization's ability to innovate will ultimately define its value in the 21st century. As such, organizations are being forced to find new ways to work that brings the best out of their people--from their creativity to their ingenuity. Build a Better Vision Statement comes at the perfect time. From the scientific research it covers to the practical advice it offers, Build a Better Vision Statement is for any leader interested in learning how to align their people under a unifying vision statement.

Kirkpatrick explains in straightforward language the art and science of developing a vision statement that focuses employee effort on an organization's profitability

From the Publisher

An organization's ability to innovate will ultimately define its value in the 21st century. As such, organizations are being forced to find new ways to work that brings the best out of their people—from their creativity to their ingenuity. Build a Better Vision Statement comes at the perfect time. From the scientific research it covers to the practical advice it offers, Build a Better Vision Statement is for any leader interested in learning how to align their people under a unifying vision statement.

Jim Whitehurst

Kirkpatrick explains in straightforward language the art and science of developing a vision statement that focuses employee effort on an organization’s profitability

Gary Latham