At age 16, Michael ‘Piecez’ Prosserman, a professional b-boy (breakdancer), completed a school project that would grow to become a hip-hop-inspired mental health charity with global reach. Through a process of continuous discovery and reflection, Prosserman and his team grew UNITY to the point where it benefitted over a quarter of a million young people. In Building Unity, Prosserman breaks down the six steps to discovering “responsible impact” and building an organization that is growth-minded, values-based, and reflective of the needs of its community. Using stories of his own evolution, learning, and growth as a leader over 15 years, Prosserman parallels the creativity found in breakdancing with the innovation needed to build a sustainable non-profit.
Six steps to discovering “responsible impact”:
- Spark is the inspiration, the big “why,” the motivation to wake up and do something.
- Build is the testing ground to clarify ideas, understand community needs, and challenge assumptions.
- Trust involves building the culture of your organization, leading by example, and hiring people with dreams. Trust sets the stage for growth by empowering awesome people.
- Grow is about finding the right size for your organization to create a responsible impact.
- Evolve is knowing when to step back so others can step forward by building a succession plan that leaves your organization in good hands.
- Re-Ignite is building from past experience and lighting the next spark within yourself.
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About the Author
Read an Excerpt
Like I said, I was a quiet kid. Even to this day, when I’m angry, I want to beat up the floor. Stress provides a creative opportunity for me: it fuels my dance. The biggest challenges in my life have given rise to new angles and perspectives to fuel my creativity. It’s when I have the most to share, something to say, but words can’t express the story. It’s the raw expression birthed from experiences translated through movement. I express, create, and heal in order to better understand and communicate my experiences. I turn pain into power.
In 2003, I had an idea. I wanted to share hip hop as a tool to create social change. Hip hop was such a powerful instrument in my life. It was an expression, an outlet, a voice, a platform, a community. In grade eleven, as part of a group project in my entrepreneurship class, our teacher, Mr. Izumi, gave us a practical real-world assignment. We had to write a business plan for an entrepreneurial venture that we would have to execute to raise money for a local charity of our choice. Our group ran an event we called “Hip Hop Away From Violence.” We donated the proceeds from the event to the charity Leave Out ViolencE (LOVE), a charity that works with youth in underserved communities, providing them outlets and alternatives to violence through photojournalism.
The first event was a miserable failure. Everything that could go wrong went wrong. We needed to sell enough tickets to fill the school gym, which held up to four hundred students. A few days before the event, we had only sold around thirty tickets. We decided to move to a smaller venue. The only venue we could get permission from the principal to use at the last minute was the cafeteria during lunch hour. This changed the entire dynamic of the event. It was terrible. No one paid attention. All the performers felt disrespected. Luckily, the charity we were working with cancelled their guest speaker, because it would have been an embarrassment. On top of everything else, a few of our best performers dropped out. We went through the motions and ran the event the best we could, but it was a disaster. I knew we could do better. We had to give it another shot. I still believed.
In grade twelve, I was elected president of the student council and decided our big event that year would be Hip Hop Away From Violence. This time, we started preparing almost six months before the event date, getting students engaged in both planning and selling tickets. We also secured a much stronger roster of performers to headline the show. In the end, we ended up selling over three hundred tickets and raised a bunch of money for LOVE. Over three hundred of my peers respectfully listened to real stories of youth who had experienced violence. We had engaged a room full of young people with a message that was truly important, using hip hop as the hook. It was youth led and youth driven. We were onto something.