Building Your Online Store With WordPress and WooCommerce: Learn to Leverage the Critical Role E-commerce Plays in Today's Competitive Marketplace

by Lisa Sims

Overview

Teaches you all about e-commerce and how to create your own online shop using WordPress and WooCommerce. Regardless of a business’s size, e-commerce helps level the playing field, increases a business’s exposure, allows companies to reach customers globally, and streamlines the fulfillment process. In the past, e-commerce websites were expensive, technically difficult, and time-consuming to create but not anymore.

WordPress and WooCommerce together are a complete e-commerce solution that can be used to sell both physical and digital products online. You'll learn how to install WordPress and how to plan your e-commerce solution with WooCommerce as well as install, create, secure, test, and market a sample online store.

Save time and money by planning your own e-commerce strategy without paying expensive consultants. Increase your brand and products’ or services’ exposure to your target customers, and increase sales by offering target customers the ability to purchase products online as well as reach potential customers globally.

What You'll Learn

• Plan an effective ecommerce strategy

• Choose a payment merchant and which products or services to sell online

• Secure your store and add products, descriptions, categories, images, and prices

• Maintain and expand your online store with WooCommerce extensions

Who This Book Is For

Ideal for entrepreneurs and small business owners who know their products (physical or digital), but lack the technical background and skills to setup an online store to sell their products and services.

Product Details

ISBN-13:	9781484238455
Publisher:	Apress
Publication date:	10/14/2018
Edition description:	First Edition
Pages:	179
Product dimensions:	7.01(w) x 10.00(h) x (d)

About the Author

Lisa Sims is an Assistant Professor of Web and Mobile Technology for Ashford University and an Online Adjunct Faculty for The University of Phoenix Online and Southern New Hampshire University where she teaches technology courses in web design, ecommerce, and mobile application development.

Lisa is the author of six books and the creator and host of "The Stretching A Dollar for Entrepreneurs Show" on Blogtalkradio.com, where she provides money-saving tips for entrepreneurs. She is also the creator and host of The Living To Save Podcast, where she helps consumers save time and money while providing a little wisdom for their souls.

Table of Contents

1. Introduction to E-commerce.- 2. Planning Your E-commerce Strategy.- 3. Overview of Wordpress.- 4. WooCommerce For E-commerce.- 5. E-commerce Themes.- 6. Creating Your Online Store.- 7. Securing Your Online Store.- 8. Testing Your Online Store.- 9. Marketing Your Online Store.- 10. Maintaining Your Online Store.

Editorial Reviews

The book appears to be of great value for someone committed to using WordPress … . It presents a lot of information in an encouraging, reassuring tone. The recommendations seem clear and accessible and assume the reader is familiar with nothing more mysterious than file transfer prool (FTP) or MySQL.” (B. Hazeltine, Computing Reviews, June 27, 2019)

From the Publisher