Business Communication and Character

by Amy Newman

Overview

Discover how your communication conveys your character — or who you are as a person — as you learn to make effective written and oral communication choices in your professional and personal life. Master your own natural, conversational style to earn trust and respect, to differentiate yourself in your career, or to gather funding. This edition addresses today's most important business communication concepts as new self-reflection questions help you develop a deeper understanding of yourself to better communicate and reach personal and professional goals. A new communication model emphasizes character check, audience analysis, message and medium (CAM) within in-person, online or social media communication. Intriguing examples from real companies illustrate principles at work. You also learn to communicate within a team, resolve conflict and maximize the latest communication and collaboration technology tools. MindTap digital tools help you further refine your communication skills.

Product Details

ISBN-13:	9798214052243
Publisher:	Cengage Learning
Publication date:	02/23/2026
Edition description:	12th ed.
Product dimensions:	6.00(w) x 1.25(h) x 9.00(d)

About the Author

Amy Newman is a member of the faculty of management communication (emerita) at the Cornell University SC Johnson College of Business in the School of Hotel Administration and the Dyson School of Applied Economics and Management. As a senior lecturer for 17 years, she taught courses in business writing, oral communication, persuasive communication, corporate and crisis communication and organizational behavior. Ms. Newman also served as the faculty director of Grand Challenges @Dyson, a community-engaged learning curriculum. Ms. Newman was also an adjunct instructor at Ithaca College; Milano, The New School for Management and Urban Policy in New York City; and eCornell, where she taught classes online. She has won several awards for excellence in teaching and student advising and received grants to develop technology-based learning solutions. She also developed several online courses for working professionals through eCornell. Prior to joining Cornell, Ms. Newman spent 20 years working for large companies, such as Canon, Reuters and Scholastic. Internally, she held senior-level management positions in human resources and leadership development. As an external consultant, she worked to improve communication and employee performance in hospitality, technology, education, publishing, financial services and entertainment companies. A graduate of Cornell University and Milano, Ms. Newman is also author of BUILDING LEADERSHIP CHARACTER and several editions of BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE. Since 2010, she has maintained a blog of news stories about business communication and character at amynewman.com.

Table of Contents

Part 1: Communicating Character and Building Business Relationships. 1. Business Communication and Character. 2. Team and Interpersonal Communication. 3. Communicating Across Differences. Part 2: Developing Your Business Writing Skills. 4. Writing and Designing. 5. Improving Your Writing Style. Part 3: Crafting Written Messages. 6. Neutral and Positive Messages. 7. Persuasive Messages. 8. Bad-News Messages. Part 4: Preparing Data and Writing Reports. 9. Managing and Visualizing Data. 10. Writing Reports. Part 5: Developing and Delivering Presentations and Visuals. 11. Developing Presentations and Visuals. 12. Delivering Presentations. Part 6: Presenting Yourself for Employment. 13. Writing for the Job Search. 14. Interviewing and Landing the Job.