Business: Connecting Principles To Practice / Edition 2

by William Nickels, James McHugh, Susan McHugh

Overview

Business: Connecting Principles to Practice connects students to learning and success, while connecting principles to practice.

The second edition integrates the gold standard content of the #1 text on the market, Understanding Business with Connect, McGraw-Hill's Web-based assignment and assessment platform, to create the tightest textbook/technology solution for the Introduction to Business course.

Students connect to learning and success, and connect the principles of business to practice through the texts student centered approach, design, and market-leading digital products.

Product Details

ISBN-13:	9780078023149
Publisher:	McGraw-Hill Education
Publication date:	02/01/2013
Edition description:	New Edition
Pages:	800
Product dimensions:	8.70(w) x 10.80(h) x 1.20(d)

About the Author

Susan McHugh is a learning specialist with extensive training and experience in adult learning and curriculum development. She holds an MEd degree from the University of Missouri and completed her coursework for a PhD in education administration with a specialty in adult learning theory. As a professional curriculum developer, she has directed numerous curriculum projects and educator training programs. She has worked in the public and private sectors as a consultant in training and employee development.

Jim McHugh holds an MBA degree from Lindenwood University and has had broad experience in education, business, and government. As chairman of the Business and Economics Department of St. Louis Community College/Forest Park, Jim coordinated and directed the development of the business curriculum. In addition to teaching several sections of Introduction to Business each semester for nearly 30 years, Jim taught in the marketing and management areas at both the undergraduate and graduate levels. Jim enjoys conducting business seminars and consulting with small and large businesses. He is actively involved in the public service sector and served as chief of staff to the St. Louis County Executive.

Bill Nickels is professor emeritus of business at the University of Maryland, College Park. He has over 35 years’ experience teaching graduate and undergraduate business courses, including introductory courses in business, marketing, and promotion. He has won the Outstanding Teacher on Campus Award four times and was nominated for the award many other times. He received his MBA degree from Western Reserve University and his PhD from The Ohio State University. He has written a marketing communications text and two marketing principles texts in addition to many articles in business publications. He has taught many seminars to business people on subjects such as power communications, marketing, non-business marketing, and stress and life management.

Table of Contents

Prologue: Getting Ready for This Course and Your Career

Part 1: Business Trends: Cultivating a Business in Diverse, Global Environments

Chapter 1: Taking Risks and Making Profits within the Dynamic Business Environment

Chapter 2: Understanding How Economics Affects Business

Chapter 3: Doing Business in Global Markets

Chapter 4: Demanding Ethical and Socially Responsible Behavior

Part 2: Business Ownership: Starting a Small Business

Chapter 5 How to Form a Business

Chapter 6 Entrepreneurship and Starting a Small Business

Part 3 Business Management: Empowering Employees to Satisfy Customers

Chapter 7 Management and Leadership

Chapter 8 Adapting Organizations to Today’s Markets

Chapter 9 Production and Operations Management

Part 4 Management of Human Resources: Motivating Employees to Produce Quality Goods and Services

Chapter 10 Motivating Employees

Chapter 11 Human Resource Management: Finding and Keeping the Best Employees

Chapter 12 Dealing with Employee–Management Issues and Relationships

Part 5 Marketing: Developing and Implementing Customer-Oriented Marketing Plans

Chapter 13 Marketing: Helping Buyers Buy

Chapter 14 Developing and Pricing Goods and Services

Chapter 15 Distributing Products

Chapter 16 Using Effective Promotions

Part 6 Managing Financial Resources

Chapter 17 Understanding Accounting and Financial Information

Chapter 18 Financial Management

Chapter 19 Using Securities Markets for Financing and Investing Opportunities

Chapter 20 Money, Financial Institutions, and the Federal Reserve

Appendix 1 Working within the Legal Environment

Appendix 2 Managing Your Personal Finances

Epilogue: Getting the Job You Want

Bonus Chapters (available online only)

A Using Technology to Manage Information

B Managing Risk