Cannabis Capital: How to Get Your Business Funded in the Cannabis Economy
Raising capital, like any other core business function, requires strategy, a managed process, strong execution, and the ability to handle a lot of rejection––and the added challenges and popularity of the cannabis economy mean that you need to create a pitch that really sets you apart from your competitors.

Cannabis venture capitalist Ross O’Brien shares his insights from a career spent in private equity investing as he defines what the cannabis economy landscape is, teaches you how cannabis capital works and shares insider knowledge as he shows you how to:

  • Prepare a cannabis business plan with a framework that appeals to investors
  • View your company through the Investor’s Risk Assessment Lens
  • Pitch using the 5 R’s for raising capital (Relationships, Relevance, Resilience, Right Ask, Returns)
  • Earn lasting relationships with VCs to ensure your business’s success
  • 1132050217
    Cannabis Capital: How to Get Your Business Funded in the Cannabis Economy
    Raising capital, like any other core business function, requires strategy, a managed process, strong execution, and the ability to handle a lot of rejection––and the added challenges and popularity of the cannabis economy mean that you need to create a pitch that really sets you apart from your competitors.

    Cannabis venture capitalist Ross O’Brien shares his insights from a career spent in private equity investing as he defines what the cannabis economy landscape is, teaches you how cannabis capital works and shares insider knowledge as he shows you how to:

  • Prepare a cannabis business plan with a framework that appeals to investors
  • View your company through the Investor’s Risk Assessment Lens
  • Pitch using the 5 R’s for raising capital (Relationships, Relevance, Resilience, Right Ask, Returns)
  • Earn lasting relationships with VCs to ensure your business’s success
  • 21.99 In Stock
    Cannabis Capital: How to Get Your Business Funded in the Cannabis Economy

    Cannabis Capital: How to Get Your Business Funded in the Cannabis Economy

    by Ross O'Brien
    Cannabis Capital: How to Get Your Business Funded in the Cannabis Economy

    Cannabis Capital: How to Get Your Business Funded in the Cannabis Economy

    by Ross O'Brien

    Paperback

    $21.99 
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    Overview

    Raising capital, like any other core business function, requires strategy, a managed process, strong execution, and the ability to handle a lot of rejection––and the added challenges and popularity of the cannabis economy mean that you need to create a pitch that really sets you apart from your competitors.

    Cannabis venture capitalist Ross O’Brien shares his insights from a career spent in private equity investing as he defines what the cannabis economy landscape is, teaches you how cannabis capital works and shares insider knowledge as he shows you how to:

  • Prepare a cannabis business plan with a framework that appeals to investors
  • View your company through the Investor’s Risk Assessment Lens
  • Pitch using the 5 R’s for raising capital (Relationships, Relevance, Resilience, Right Ask, Returns)
  • Earn lasting relationships with VCs to ensure your business’s success

  • Product Details

    ISBN-13: 9781599186610
    Publisher: Entrepreneur Press
    Publication date: 01/21/2020
    Pages: 220
    Product dimensions: 5.90(w) x 8.80(h) x 0.30(d)

    About the Author

    Ross O’Brien is the Founder of Bonaventure Equity, LLC (“BVE”) a boutique fully integrated direct investing platform and advisory firm serving the family office investment community. Ross has over a decade of experience in investment banking, private equity and advising family offices and operating companies. Throughout his career Ross has advised on over $120 million in transactions including debt and equity as an operator, advisor, investor, board member and intermediary

    Table of Contents

    Introduction
    Part I: Building the Investible Cannabis Company
    Chapter 1: You Are Your First Investor
    Chapter 2: Building for Long Term Value, A Primer in Running a Successful Private Company
    Chapter 3: Financing as a Symptom of Planning, Not the Reason
    Chapter 4: Brutal Honesty, Stress Testing Your Business
    Chapter 5: The Cannabis Dynamic, Managing for Change
    Part II: The Financing Playbook
    Chapter 6: Reality Based Forecasting
    Chapter 7: Financing Alternatives for Private Companies
    Chapter 8: Identifying a Use of Proceeds
    Chapter 9: Valuation & Articulating Risk
    Chapter 10: Exit Strategies
    Part III: Raising Capital
    Chapter 11: Preparing the Offering
    Chapter 12: Pitching the Offering
    Chapter 13: Due Diligence
    Chapter 14: Structuring the Deal
    Chapter 15: Post Closing
    Appendix Resources
    i. Investor Databases ii. Leading Attorneys iii. Regulatory Experts
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