Cannabis Capital: How to Get Your Business Funded in the Cannabis Economy

by Ross O'Brien

Overview

Raising capital, like any other core business function, requires strategy, a managed process, strong execution, and the ability to handle a lot of rejection––and the added challenges and popularity of the cannabis economy mean that you need to create a pitch that really sets you apart from your competitors.

Cannabis venture capitalist Ross O’Brien shares his insights from a career spent in private equity investing as he defines what the cannabis economy landscape is, teaches you how cannabis capital works and shares insider knowledge as he shows you how to:

Prepare a cannabis business plan with a framework that appeals to investors

View your company through the Investor’s Risk Assessment Lens

Pitch using the 5 R’s for raising capital (Relationships, Relevance, Resilience, Right Ask, Returns)

Earn lasting relationships with VCs to ensure your business’s success

Product Details

ISBN-13:	9781599186610
Publisher:	Entrepreneur Press
Publication date:	01/21/2020
Pages:	220
Product dimensions:	5.90(w) x 8.80(h) x 0.30(d)

About the Author

Ross O’Brien is the Founder of Bonaventure Equity, LLC (“BVE”) a boutique fully integrated direct investing platform and advisory firm serving the family office investment community. Ross has over a decade of experience in investment banking, private equity and advising family offices and operating companies. Throughout his career Ross has advised on over $120 million in transactions including debt and equity as an operator, advisor, investor, board member and intermediary

Table of Contents

Introduction
Part I: Building the Investible Cannabis Company
Chapter 1: You Are Your First Investor
Chapter 2: Building for Long Term Value, A Primer in Running a Successful Private Company
Chapter 3: Financing as a Symptom of Planning, Not the Reason
Chapter 4: Brutal Honesty, Stress Testing Your Business
Chapter 5: The Cannabis Dynamic, Managing for Change
Part II: The Financing Playbook
Chapter 6: Reality Based Forecasting
Chapter 7: Financing Alternatives for Private Companies
Chapter 8: Identifying a Use of Proceeds
Chapter 9: Valuation & Articulating Risk
Chapter 10: Exit Strategies
Part III: Raising Capital
Chapter 11: Preparing the Offering
Chapter 12: Pitching the Offering
Chapter 13: Due Diligence
Chapter 14: Structuring the Deal
Chapter 15: Post Closing
Appendix Resources
i. Investor Databases ii. Leading Attorneys iii. Regulatory Experts