Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands

Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands

by L. Gill

Hardcover(2013)

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Overview

Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands by L. Gill

An insightful look at how great companies build authentic brands that attract loyal, long-term customers using a proven seven-step methodology.

Product Details

ISBN-13: 9781137278517
Publisher: Palgrave Macmillan US
Publication date: 08/06/2013
Edition description: 2013
Pages: 234
Product dimensions: 6.40(w) x 9.10(h) x 0.90(d)

About the Author

Libby Gill is an internationally respected executive coach, brand strategist, and bestselling author. Libby works with top companies to help them successfully position their leaders, business, and brands including Nike, Disney, Kellogg, Oracle, PayPal, Royal Caribbean Cruise Lines, and more. Libby is a frequent TV and radio guest offering expert opinions and guidance on brand strategy and professional development. She has appeared on the Today show, Dr. Phil, CNN, NPR, Oprah & Friends Radio, and many more.

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