Care Leadership

The ten van Stralen brothers built The Grounds Guys(R), their landscape management company, from the ground up. By establishing a "culture of C.A.R.E." as the centerpiece of the organization, the brothers have experienced tremendous success, working together in unity and growing their concept into a multinational franchise brand. C.A.R.E. Leadership shares the van Stralen brothers' extraordinary story and shows how eight simple but powerful leadership principles derived from the code of C.A...