Change is Good...You Go First: 21 Ways to Inspire Change

by Mac Anderson, Tom Feltenstein

Overview

How does your team react to change? Do they dig in with their heels to resist it or do they welcome it with open arms?

In this 1-hour read, Mac Anderson and Tom Feltenstein take you through each step of change — from the realization that change is a good thing, to implementing that change in every department and across all channels. You may not have a choice about change, but you can choose how you and your team react to it.

Change Is Good...You Go First provides the motivation you and your team need to embrace change. The book includes 21 ways to inspire change and objectives to help your team achieve its goals.

Product Details

ISBN-13:	9781492679509
Publisher:	Sourcebooks
Publication date:	02/01/2019
Series:	Ignite Reads
Edition description:	TRADE
Pages:	128
Sales rank:	335,157
Product dimensions:	5.20(w) x 7.10(h) x 0.70(d)

About the Author

TOM FELTENSTEIN is the CEO and Founder of Power Marketing Academy, a leading consulting firm that serves and educates businesses in the industries of franchising, retail, hospitality, and service. Over 38 years of “in the trenches” experience has earned Tom the notoriety of being the most trusted and provocative voice in 4 Walls Branding and Neighborhood Marketing today. He is a keynote speaker, trainer and marketing strategist and the author of fourteen books

MAC ANDERSON is the founder of Simple Truths and Successories, Inc., the leader in designing and marketing products for motivation and recognition. These companies, however, are not the first success stories for Mac. He was also the founder and CEO of McCord Travel, the largest travel company in the Midwest, and part owner/VP of sales and marketing for Orval Kent Food Company, the country's largest manufacturer of prepared salads.

His accomplishments in these unrelated industries provide some insight into his passion and leadership skills. He also brings the same passion to his speaking where he speaks to many corporate audiences on a variety of topics, including leadership, motivation, and team building. Mac has authored or co-authored twenty-two books that have sold over three million copies. His titles include: Change is Good … You Go First, Charging the Human Battery, Customer Love, Finding Joy, Habits Die Hard, Leadership Quotes, Learning to Dance in the Rain, 212°: The Extra Degree, 212° Service, 212° Leadership, Motivational Quotes, One Choice, The Best of Success, The Nature of Success, The Power of Attitude, The Power of Kindness, The Essence of Leadership, The Road to Happiness, The Dash, To a Child, Love is Spelled T-I-M-E, You Can't Send a Duck to Eagle School, What's the Big Idea?

Table of Contents

Introduction xi

1 Change What Needs Changing-Not What's Easy 1

2 Re-Recruit Your Best People 5

3 Forget for Success 9

4 It All Starts with Belief 13

5 Focus on Strengths 19

6 Remove Barriers 25

7 Simplify Your Message 31

8 Lead with Speed 37

9 Let Your Customers Call the Shots 41

10 Let Your Actions Speak 47

11 Inspire Personal Accountability 53

12 Celebrate Success 61

13 Take Calculated Risks 67

14 Learn from "Old Warwick" 73

15 Respect the Growing Process 77

16 Measure Results 81

17 Set the Stage for Innovation 85

18 Inspire with Stories 89

19 Follow Your Convictions 95

20 Stand with Them, Not above Them 101

21 Pull the Weeds 105

22 Reinforce, Reinforce, Reinforce 109

About the Authors 113