ChangeMasters: How To Actually Make the Changes You Already Know You Need To Make

by Barry J. Moltz

Overview

Why do so many small business owners pay for expensive advice, agree to take action ... and then never follow through? ChangeMasters exposes the true reasons for this inaction and reveals how any business owner can do better.

Many small business owners know what they need to change the way they do things inside their company to be successful. But when it comes time to making that change, most hesitate or fail to take the necessary action. Why do most people consistently fail to make changes that they know would make a significant difference at their companies? Based on original research and over twenty years of working with small business owners, this book shows the key steps to breaking this harmful pattern and becoming the “ChangeMaster” that your business so desperately needs to be successful in the future.

Over the past 20 years of working with thousands of small business owners, expert Barry Moltz has just about seen it all. Typically, his client's company is stuck with a problem such as stagnant business growth or shrinking revenue. The story is always the same. Moltz is hired, the situation is analyzed, a strategy is agreed upon. And then almost nothing happens.

This book is inspired by this all-too common scenario. Most small business owners can implement a few easy steps, but what does it take to make the critical or difficult ones that could make a difference? This book was written to answer that question.

Where is the gap between the sincere intent to make these changes and the actions to start to do it? What holds most people back and keeps them stuck on the same path over and over again? Why are they still so comfortable in not making those changes and staying on the path that clearly does not work for them and is adding to their happiness or feeling of success? What steps do they need to take to slowly break free and start to make those changes today that can help them in the long run?

In ChangeMasters, Barry Moltz will reveal much of the psychological research around why change is so hard for so many people and the real life strategies that every small business owner can employ to make the changes they need in their company.

Product Details

ISBN-13:	9781646870622
Publisher:	Ideapress Publishing
Publication date:	04/19/2022
Pages:	186
Product dimensions:	6.00(w) x 8.90(h) x 0.60(d)

About the Author

As a small business expert, speaker, trainer, and author, Barry J. Moltz helps get business owners growing again by unlocking their long-forgotten potential. With decades of entrepreneurial experience in his own business ventures, Moltz has discovered the formula to get business owners unstuck.

Table of Contents

Acknowledgments i

Introduction: Why This Book 1

1 The Trouble with Change 7

2 The Personal Face of Change 19

3 Researching Change: It's Not You, It's the Biology in Your Brain 27

4 One Solution is to Use Science to Train Your Brain for Change 49

5 How to be a ChangeMaster 59

6 How to Become a ChangeMaster for Others 83

7 How to Create Change in Sales and Marketing 95

8 How to Create Change in Managing Your Money 115

9 How to Create Change in your Customers' Experience 131

10 How to Create Change in your Personal and Company Productivity 147

11 Change is, Well, Personal, Too 161

Afterword 169

Appendix 1 The Change Worksheet 171

Appendix 2 How to Become a Certified ChangeMaster 177

Resources 179

Editorial Reviews

A manual offers a prescription for change for small-business owners.

Entrepreneur/investor Moltz has written numerous books for small-business owners, including How To Get Unstuck;(2014) and Small Business Hacks;(2019). While the author claims this work was “the easiest one to write so far,” it is arguably the most uncomfortable topic for business owners. The fact is, change is exceedingly hard, and Moltz doesn’t downplay that reality. Instead, he explores reasons why people resist change and the research behind it. He then devotes more than half of the guide to how to make modifications, which he terms becoming a “ChangeMaster.” The preamble provides six reasons why change is problematic—a valid setup for what is to come. The following chapter presents a soberingly frank look at the personal aspects, in which the author relates his own struggles making alterations in his private and business life. Next come two chapters delving into brain science—admittedly somewhat technical, as Moltz notes in his disclaimer. Still, the material is useful in that it connects the act of changing with some of the biological reasons why the process is difficult. The bulk of the book centers on mastering change, beginning with two general chapters on making personal alterations and helping others make adjustments. They include sections about modifying the company culture and facilitating change among employees.

The subsequent chapters follow a very different path, demonstrating how to create change in various areas of business. This portion of the manual should be extremely valuable to small business owners because of the facets the author selected for discussion: sales and marketing, money management, customer relations, productivity, and personal change. The strength of these individual chapters is not just in the content, but also in the structure. Each chapter unfolds in a problem/solution format as Moltz offers salient suggestions for “Where To Start To Make the Change” and “How To Analyze.” Perhaps most important, the author turns the tables on readers by noting that they will likely not want to take the necessary first steps in each area, so he advises them to “Take These Next Steps Instead.” For example, in the chapter concerning money management, Moltz acknowledges a business owner’s angst: “Looking at the numbers will be hard since you may be afraid of what the actual numbers say, especially when they are not in sync with what you thought in your head.” He then recommends specific steps to take to ease the anxiety, counseling readers on how best to “Measure Successful Change.” These chapters in particular show the author’s keen understanding of small-business challenges. In the concluding chapter, Moltz again shares his experiences with a disarming degree of candor. By pointing to his own vulnerabilities and describing the alterations that he finished and plans to complete, the author very effectively models appropriate change behavior for others. Appended to the book is an exceedingly useful “Change Worksheet” Moltz created with “The 20 Steps To Execute a Successful Change.”

Richly detailed, engaging advice on making changes, delivered with honesty and sincerity.

—Kirkus Reviews

From the Publisher

2022-02-03
A manual offers a prescription for change for small-business owners.

Entrepreneur/investor Moltz has written numerous books for small-business owners, including How To Get Unstuck(2014) and Small Business Hacks(2019). While the author claims this work was “the easiest one to write so far,” it is arguably the most uncomfortable topic for business owners. The fact is, change is exceedingly hard, and Moltz doesn’t downplay that reality. Instead, he explores reasons why people resist change and the research behind it. He then devotes more than half of the guide to how to make modifications, which he terms becoming a “ChangeMaster.” The preamble provides six reasons why change is problematic—a valid setup for what is to come. The following chapter presents a soberingly frank look at the personal aspects, in which the author relates his own struggles making alterations in his private and business life. Next come two chapters delving into brain science—admittedly somewhat technical, as Moltz notes in his disclaimer. Still, the material is useful in that it connects the act of changing with some of the biological reasons why the process is difficult. The bulk of the book centers on mastering change, beginning with two general chapters on making personal alterations and helping others make adjustments. They include sections about modifying the company culture and facilitating change among employees.The subsequent chapters follow a very different path, demonstrating how to create change in various areas of business. This portion of the manual should be extremely valuable to small-business owners because of the facets the author selected for discussion: sales and marketing, money management, customer relations, productivity, and personal change. The strength of these individual chapters is not just in the content, but also in the structure. Each chapter unfolds in a problem/solution format as Moltz offers salient suggestions for “Where To Start To Make the Change” and “How To Analyze.” Perhaps most important, the author turns the tables on readers by noting that they will likely not want to take the necessary first steps in each area, so he advises them to “Take These Next Steps Instead.” For example, in the chapter concerning money management, Moltz acknowledges a business owner’s angst: “Looking at the numbers will be hard since you may be afraid of what the actual numbers say, especially when they are not in sync with what you thought in your head.” He then recommends specific steps to take to ease the anxiety, counseling readers on how best to “Measure Successful Change.” These chapters in particular show the author’s keen understanding of small-business challenges. In the concluding chapter, Moltz again shares his experiences with a disarming degree of candor. By pointing to his own vulnerabilities and describing the alterations that he finished and plans to complete, the author very effectively models appropriate change behavior for others. Appended to the book is an exceedingly useful “Change Worksheet” Moltz created with “The 20 Steps To Execute a Successful Change.”

Richly detailed, engaging advice on making changes, delivered with honesty and sincerity.

Kirkus Reviews