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Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley
544Overview
After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook’s nascent advertising team, until he was forced out in the wake of an internal product war over the future of the company’s monetization strategy, and eventually landed at rival Twitter.
In Chaos Monkeys, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world.
Product Details
ISBN-13: | 9780062458209 |
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Publisher: | HarperCollins Publishers |
Publication date: | 07/24/2018 |
Edition description: | Reprint |
Pages: | 544 |
Sales rank: | 189,228 |
Product dimensions: | 5.20(w) x 7.90(h) x 1.10(d) |
About the Author
Table of Contents
Prologue: The Garden of Forking Paths 1
Part 1 Disturbing the Peace
The Undertakers of Capitalism 13
The Human Attention Exchange 32
Knowing How to Swim 42
Abandoning the Shipwreck 65
Part 2 Pseudorandomness
Let Me See Your War Face 77
Like Marriage, but without the Fucking 87
Speed Is a Feature 94
D-Day 104
A Conclave of Angels 109
The Hill of Sand 120
Turning and Turning in the Widening Gyre 132
¡No Pasarán! 140
The Dog Shit Sandwich 152
Victory 167
Launching! 172
Dates @Twitter 177
Acquisition Chicken 200
Getting Liked 208
Getting Poked 215
The Various Futures of the Forking Paths 224
Retweets Are Not Endorsements 236
The Dotted Line 241
Endgame 251
Part 3 Move Fast and Break Things
Boat Camp 259
Product Masseur 271
Google Delenda Est 282
Leaping Headlong 291
One Shot, One Kill 298
Twice Bitten, Thrice Shy 303
Ads Five-Oh 308
The Narcissism of Privacy 316
Are We Savages or What? 330
O Death 336
The Barbaric Yawn 344
Going Public 353
When the Flying Saucers Fail to Appear 360
Monetizing the Tumor 373
The Great Awakening 380
Barbarians at the Gates 393
IPA > IPO 404
Initial Public Offering: A Reevaluation 417
Flash Boys 421
Full Frontal Facebook 427
Microsoft Shrugged 447
Ad Majorem Facebook Gloriam 456
Adiós, Facebook 467
Pandemonium Lost 475
Epilogue: Man Plans and God Laughs 482
Afterword 497
Acknowledgments 516
Index 519