Charming Your Way to the Top: Hollywood's Premier P.R. Executive Shows You How to Get Ahead
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Charm is good business. It can increase your income, boost your status, and establish and maintain your reputation. In many cases, it can mean the difference between success and bankruptcy. However, most businesspeople don't fully understand the concept of charm. It ought to be a reflex, a conditioned response, to "turn on the charm" when dealing with customers, clients, associates, and employees-but it isn't, despite the fact that the value of charm has been made clear through opinion poll...



