Cheap: The High Cost of Discount Culture

Cheap: The High Cost of Discount Culture

by Ellen Ruppel Shell


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Product Details

ISBN-13: 9780143117636
Publisher: Penguin Publishing Group
Publication date: 06/29/2010
Pages: 320
Sales rank: 502,524
Product dimensions: 5.50(w) x 8.40(h) x 0.80(d)
Age Range: 18 Years

About the Author

Ellen Ruppel Shell is a correspondent for the Atlantic Monthly, and has written for The New York Times Magazine, The Washington Post, National Geographic, Time, Discover, Seed, and dozens of other national publications. She is the author, most recently, of The Hungry Gene, which was published in six languages, and is Associate Professor and Co-Director of the Knight Center for Science and Medical Journalism at Boston University.

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"Even when you disagree with Ruppel Shell, you'll find yourself learning a great deal and enjoying the experience." —-The Boston Globe

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Cheap: The High Cost of Discount Culture 2.7 out of 5 based on 0 ratings. 3 reviews.
TheAgencyReview More than 1 year ago
My first job out of high school was in a local family-owned department store. It had about seven or eight departments ranging from toys to records to paperclips to cameras to “gifts”. It was started in the 1920s by a little old man who still came in every day, though he’d handed the reigns off to his son. Our customers knew they weren’t getting the cheapest price when they shopped with us. But they came in nevertheless. Why? Perhaps for convenience (we were right in the middle of town), or because they wanted to support the community, or because they were comforted that the family who ran the store backed up every item they sold. Or maybe some other reason. That store has long since gone out of business, but I was reminded of it time and again while reading Ellen Ruppel Shell’s “Cheap: The High Cost of Discount Culture”. For I realized not only that stores like that don’t exist any more, but that even trying to describe them to my kids meets with the kind of incredulity I get when I tell them about phones that were attached to walls, or why 8-track tapes were once a good idea. For when Ms. Ruppel Shell talks about “cheap”, she does not (to read the rest of this review, please visit: :
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Beware, this book sends out a creative vibe. Chris Anderson writes about how free marketing actually boost a business net profits. He explains that the world is becoming actually free; explaining it as 20th century free and 21st century free. It is the world of bits not atoms, where most things online in the cloud are thought as being free. Chris Anderson explains how free reaches the maximum amount of people possible to gain interest in the smaller part of the business. His ideas were amazing and wonderful but most of these business techniques only applied to major corporations, which was not much help to me - given that I am not the CEO of a corporation. His ideas were already proven by his examples, in fact this book could be read as a history of "free" and I applaud him for including intuitive historical information since it gives the reader a great understanding. His ideas can be seen in most of today's life, his biggest example was Google and how so many of its products are free. Many of his concepts were complicated to grasp, but he did give specific examples from our actual life which made his thoughts conveying and easier to understand. The theme of the book was "free" and the different types of free, but to some readers the theme might get old, and drawn out - he did not bring up any new and exciting brilliant ideas, it seemed like he ran out of stuff to say. He restated what most people, who spend any amount of time on the internet already, know - not to say it was a bad book but could have been a bit more insightful. His theme of the new free was very motivating - I found myself constantly thinking of ways to incorporate his ideas into my future plans. What other kinds of business could be built on "free"? Everyone needs to read this book, even though for some it might not be their type book. It shows how the fundaments of economics have changed with the "bit" world and what the new century brings to the meaning of free. This book changed my outlook on life, it made me think of what we get for free every day but in return pay for every day. The book is well written and well thought out; he gives clear examples and successfully expressed his ideas. Though I did find the book a bit repetitive from time to time I still would recommended it any one since it gave me great inspiration to find the next big thing.